TE
TagEasy

TikTok Pixel

The TikTok Pixel tracks conversions from TikTok ads and builds retargeting audiences. TagEasy fires standard ecommerce events through the pixel based on your VisualEvents.

Step 1 — Create a Pixel in TikTok Events Manager

  1. Go to ads.tiktok.com → Events Manager
  2. + Connect data source → Web
  3. Select TikTok Pixel → name it after your site
  4. Choose Manually set up Pixel (we'll wire it via GTM)
  5. The Pixel ID is shown at the top — a 20-character alphanumeric string

Step 2 — Enter the Pixel ID in TagEasy

During setup:

  • Step 4 → check "Track TikTok ad conversions"
  • Paste the TikTok Pixel ID

Or after launch:

  • Dashboard → your website → Pixels tab
  • Set tiktokPixelId → Save

Step 3 — Apply the conversion template

TagEasy ships one TikTok template:

  • CompletePayment — fires on confirmed purchase with value + currency

TikTok's pixel auto-fires PageView on every page when the base script loads, so you don't need a separate page-view template. Additional events (ViewContent, AddToCart, InitiateCheckout) can be added through TikTok's Event Builder UI if you want them.

Step 4 — Verify the install

  1. Install the TikTok Pixel Helper Chrome extension
  2. Visit your site → the icon turns green when the pixel loads
  3. Make a test purchase → the helper logs CompletePayment with value

In Events Manager, events appear in the Diagnostics tab with a slight delay (often less than a minute, sometimes up to 20 minutes).

Step 5 — Mark events as Key Events (recommended)

To optimize ads for a conversion, mark the event as a Key Event:

  1. Events Manager → your pixel → Web Events tab
  2. Find CompletePayment in the list
  3. Toggle Set as key event
  4. Now usable as an optimization target in ad campaigns

Events API (server-side, optional)

TikTok's Events API delivers server-side events that are more resilient against ad blockers and iOS 14+ tracking restrictions. TagEasy doesn't currently push to Events API directly — the browser pixel is the default install. If you need it for higher match rates, you can run it in parallel via Shopify's TikTok app or a platform-specific integration.

Audience building

After the pixel runs for a week or two, TikTok can build retargeting audiences from it:

  • Website visitors — anyone who hit the site
  • Page visitors — anyone who hit a specific URL
  • Event-based — anyone who fired a specific event (e.g., AddToCart but no Purchase)

Create these in the Audiences section of Ads Manager and use them as custom audiences in campaigns.

Back to pixels overview or continue to health monitoring.