About
TagEasy tells you whether your tracking is actually working
It sets up conversion tracking across GA4, Google Ads, Meta and TikTok, then keeps watching it — so the week a deploy quietly kills your purchase tag, you find out from us instead of from a quarter-end revenue report that doesn’t reconcile.
Who builds it
Benton Purvis
Founder, TagEasy
I’ve spent my career in analytics and tag management, paid acquisition, marketing automation and search — across fintech, banking, professional sports, ecommerce, real estate and healthcare. Before TagEasy I directed SEO and AEO, ran paid media, and built the marketing technology behind 67 healthcare practices.
The same thing kept happening everywhere I worked. Teams were spending real money against numbers nobody had verified: a pixel that stopped firing after a release and went unnoticed for weeks, a purchase event shipping without revenue attached, Consent Mode implemented wrongly enough to look fine and behave badly. Almost nobody was doing anything malicious. The tracking just decayed quietly, and nothing in the stack was designed to notice.
Tooling that catches this existed, but it was priced for enterprises with a dedicated analytics team — the exact companies least likely to have the problem. Everyone else got a tag manager and good luck. TagEasy is the tool I kept wishing someone would sell me: setup that takes minutes, and monitoring that keeps checking long after the person who set it up has moved on.
How it operates
In the open, mostly. The public auditor runs the same checks the paid product runs, for anyone who points it at a URL, with no signup — and every result feeds the benchmarks so you can see how a site compares rather than just what it scored. The subprocessor list and security posture are on /trust, honest comparisons against the alternatives are on /vs, and shipped work lands on the changelog.
Where a scan can’t see enough to judge a site, it says so and publishes no score, rather than printing a number that would read as a verdict. That rule costs us pages. It’s the right trade for a tool whose entire pitch is that its measurements can be trusted.
TagEasy is pre-revenue, and says so on its own About page, because the roadmap is currently set by whatever the next handful of customers actually need.
Get in touch
Product & sales
hello@tageasy.io — or support.
Security
hello@tageasy.io — disclosure policy on /trust.
Also behind Frontpaged, which handles the other half of the same problem — getting found in the first place.
See what your own tracking looks like
Point the auditor at any URL and read the same scorecard a customer would. No signup required.