Conversion pixels
Pixels are tracking scripts from ad platforms (Meta, Google Ads, TikTok) that let you measure conversions and build retargeting audiences. TagEasy installs them through GTM tags so you don't need to paste anything directly into your site.
Why install pixels through TagEasy
- One container, many pixels. Add Meta + Google Ads + TikTok by entering three IDs. No code changes.
- Standard events fire automatically. When a user views a product, adds to cart, or completes checkout, every connected pixel gets the matching event.
- Standardized event names. Same VisualEvent → consistent naming across ad platforms, so reporting lines up.
- One source of truth. Disable a pixel from one place when you stop running on a platform — no chasing snippets across your theme.
Setting up pixels in the wizard
Pixel IDs are entered in Step 4 — Tracking goals:
- Pick a goal that needs a pixel (e.g., "Track Facebook ad sales")
- The wizard reveals a Pixel ID input
- Paste the ID from your ad account
- Continue → Step 7 applies pixel-specific templates automatically
Setting up pixels after launch
From the dashboard:
- Open your website → Pixels tab
- Enter or update the Pixel ID for each provider you use
- Save → TagEasy regenerates the relevant GTM tags
Pixel-specific guides
Each provider has its own setup steps and event-name conventions:
- Meta Pixel — Facebook + Instagram ads
- Google Ads — Google search + display + YouTube conversion tracking
- TikTok Pixel — TikTok ads
How TagEasy maps standard events
| What the user does | GA4 event | Meta event | Google Ads | TikTok |
|---|---|---|---|---|
| Views a product page | view_item | ViewContent | — | ViewContent |
| Adds to cart | add_to_cart | AddToCart | — | AddToCart |
| Begins checkout | begin_checkout | InitiateCheckout | — | InitiateCheckout |
| Completes purchase | purchase | Purchase | conversion_purchase | CompletePayment |
| Submits a lead form | generate_lead | Lead | conversion | — |
What you still need from each ad platform
TagEasy fires the events — but the ad platforms own conversion attribution. After installing the pixel, you also need to:
- Meta: mark the event as a custom conversion in Events Manager (optional, but lets you optimize ads for it)
- Google Ads: create a conversion action in Goals → Conversions, copy the Conversion ID + Label into TagEasy
- TikTok: mark the event as a key event in Events Manager to use it as an ad optimization target
Troubleshooting
If pixel events aren't showing up in your ad platform's Events Manager:
- Open your site in an incognito window with the platform's pixel helper extension installed (Meta Pixel Helper, Google Tag Assistant, TikTok Pixel Helper)
- Trigger the action — the helper should detect the event fire
- If it fires but doesn't show in Events Manager, check that your ad-blocker / privacy extension isn't blocking it
- If it doesn't fire at all, go to Health monitoring in your dashboard and look for that event's status