Blog
Writing on tracking quality
Concrete posts about GTM, Consent Mode v2, server-side tagging, and what we see across the public audit corpus. No fluff, no listicles — just the parts most teams get wrong, with data.
- 7 min readshopify, consent-mode-v2, gdpr
Consent Mode v2 on Shopify: what actually works in 2026
Most Shopify sites we audit fail Consent Mode v2. The configuration is fiddly, the consent banner apps disagree about which TCF signal to send, and the docs hide the part that matters. Here's the path that actually works.
Read the post
- 6 min readgtm, tracking-quality, monitoring
Why 80% of GTM containers are quietly broken (and the 4-step fix)
GTM publishes whatever you tell it to publish — but it never tells you when a tag stops firing, when a vendor ID is wrong, or when the container leaks debug mode to production. Here's how it goes wrong, with data.
Read the post