TagEasy
Live data

Tracking quality across the open web

Aggregate stats from every public TagEasy audit. We never store the actual site contents — these numbers are just the per-check tally, vendor detections, and platform guess. Refresh hourly.

Sites audited

1,892

Median score

49 / 100

Mean score

53 / 100

Consent Mode v2

5%

pass rate

What this means

# Tracking Quality at a Crossroads: Consent Mode v2 Adoption Remains Critical Blocker Across 1,892 audits, the median tracking score sits at 49—barely half—revealing an industry struggling with compliance fundamentals. Page load performance fails universally (100% fail rate), but the real crisis is Consent Mode v2 implementation: 95% of sites fail this check, with only 5% achieving full compliance. GA4 measurement ID validation fails on 65% of audits, suggesting incomplete analytics setup alongside consent gaps. The vendor landscape is heavily concentrated in analytics (GA4 at 31%, GTM at 29%) and ad pixels (Google Ads 21%, Meta 19%), with minimal uptake in privacy-forward tools—Fathom registers 0%. Session replay penetration is narrow (Hotjar dominates at 28%), while CDPs and error monitoring remain niche (2–5% adoption). This imbalance suggests most sites prioritize conversion tracking over user experience or infrastructure resilience. Audit your property now to identify where you stand on the Consent Mode v2 curve before regulatory pressure intensifies.

Generated from the headline stats above. Refreshes hourly.

Score distribution

Where the typical site lands on the 0–100 tracking-quality scale.

0–19 (broken)
249 sites
20–39 (poor)
3 sites
40–59 (mixed)
1032 sites
60–79 (decent)
223 sites
80–100 (healthy)
385 sites

Where most sites fail

Pass / warn / fail rate per check, sorted by what trips up the most sites.

CheckPassWarnFail
Page load 0% 0% 100%
Consent Mode v2 5% 0% 95%
GA4 measurement ID 35% 0% 65%
GTM debug mode 99% 0% 1%
GTM container 33% 67% 0%
Meta Pixel 22% 78% 0%
TikTok Pixel 10% 90% 0%
Google Ads conversion 25% 75% 0%
Consent banner 33% 67% 0%
DataLayer initialised 25% 75% 0%
PII in URL 100% 0% 0%
Tracking script weight 99% 1% 0%
HTTPS 100% 0% 0%
Single GA4 property 84% 16% 0%

Vendor adoption

Share of audited sites where the tag was detected — either on the homepage or inside its GTM container.

Ad pixels

Google Ads
21%
Meta Pixel
19%
Bing UET
16%
Reddit
11%
LinkedIn Insight
10%
TikTok Pixel
9%
Snap
6%
Pinterest
3%

Analytics

GA4
31%
GTM
29%
Shopify Analytics
7%
Amplitude
2%
PostHog
1%
Mixpanel
1%
Heap
1%

DTC / Marketing

Klaviyo
5%
Attentive
5%

Session replay

Hotjar
28%
Microsoft Clarity
5%
FullStory
1%
Mouseflow
0%

CDPs

Segment
2%
Tealium
2%
RudderStack
1%
mParticle
0%

A/B testing

Optimizely
5%
AB Tasty
1%
Convert
1%
VWO
1%

Error monitoring

New Relic Browser
5%
Sentry
2%
Datadog RUM
1%
Bugsnag
0%

Chat / messaging

HubSpot Chat
2%
Intercom
0%
LiveChat
0%

Affiliate / partner

Impact
2%
Rakuten / LinkSynergy
2%
Awin
1%
ShareASale
0%
PartnerStack
0%

Privacy-first analytics

Fathom
0%

By platform

What the audited sites are built on. “Unknown” means we couldn't identify a platform from the HTML.

Shopify
10%
188 sites
WordPress
6%
122 sites
Webflow
2%
45 sites
WooCommerce
2%
41 sites
Wix
0%
6 sites
Squarespace
0%
6 sites
Unknown
78%
1,484 sites

By platform

Each platform has its own benchmarks page with the same breakdown filtered down to just that ecosystem.

How does your site stack up?

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