TagEasy
Live data

Tracking quality across the open web

Aggregate stats from every public TagEasy audit. We never store the actual site contents — these numbers are just the per-check tally, vendor detections, and platform guess. Refresh hourly.

Sites audited

1,892

Median score

49 / 100

Mean score

53 / 100

Consent Mode v2

5%

pass rate

What this means

# Benchmark Read: The Consent Crisis Across All Platforms The web is failing its users at scale. Across 1,892 audits, the median score is just 49 out of 100, with every single site failing page-load consent checks and 95% failing Consent Mode v2 implementation. Only 5% pass full consent v2 compliance. The vendor landscape reveals why: GA4 and GTM dominate analytics (31% and 29%), ad pixels are deeply embedded (Google Ads, Meta, and Bing together cover 56% of sites), yet session replay adoption sits at just 28% for Hotjar. Error monitoring and CDPs remain niche (5% and 2–4% respectively), suggesting most teams lack observability into tracking failures. The imbalance is stark—heavy ad-pixel saturation paired with minimal privacy tooling creates consent debt that no single vendor can fix. Sites must audit their tag inventory immediately, map consent dependencies for each vendor, and implement Consent Mode v2 as a non-negotiable baseline before the regulatory pressure intensifies.

Generated from the headline stats above. Refreshes hourly.

Score distribution

Where the typical site lands on the 0–100 tracking-quality scale.

0–19 (broken)
249 sites
20–39 (poor)
3 sites
40–59 (mixed)
1032 sites
60–79 (decent)
223 sites
80–100 (healthy)
385 sites

Where most sites fail

Pass / warn / fail rate per check, sorted by what trips up the most sites.

CheckPassWarnFail
Page load 0% 0% 100%
Consent Mode v2 5% 0% 95%
GA4 measurement ID 35% 0% 65%
GTM debug mode 99% 0% 1%
GTM container 33% 67% 0%
Meta Pixel 22% 78% 0%
TikTok Pixel 10% 90% 0%
Google Ads conversion 25% 75% 0%
Consent banner 33% 67% 0%
DataLayer initialised 25% 75% 0%
PII in URL 100% 0% 0%
Tracking script weight 99% 1% 0%
HTTPS 100% 0% 0%
Single GA4 property 84% 16% 0%

Vendor adoption

Share of audited sites where the tag was detected — either on the homepage or inside its GTM container.

Ad pixels

Google Ads
21%
Meta Pixel
19%
Bing UET
16%
Reddit
11%
LinkedIn Insight
10%
TikTok Pixel
9%
Snap
6%
Pinterest
3%

Analytics

GA4
31%
GTM
29%
Shopify Analytics
7%
Amplitude
2%
PostHog
1%
Mixpanel
1%
Heap
1%

DTC / Marketing

Klaviyo
5%
Attentive
5%

Session replay

Hotjar
28%
Microsoft Clarity
5%
FullStory
1%
Mouseflow
0%

CDPs

Segment
2%
Tealium
2%
RudderStack
1%
mParticle
0%

A/B testing

Optimizely
5%
AB Tasty
1%
Convert
1%
VWO
1%

Error monitoring

New Relic Browser
5%
Sentry
2%
Datadog RUM
1%
Bugsnag
0%

Chat / messaging

HubSpot Chat
2%
Intercom
0%
LiveChat
0%

Affiliate / partner

Impact
2%
Rakuten / LinkSynergy
2%
Awin
1%
ShareASale
0%
PartnerStack
0%

Privacy-first analytics

Fathom
0%

By platform

What the audited sites are built on. “Unknown” means we couldn't identify a platform from the HTML.

Shopify
10%
188 sites
WordPress
6%
122 sites
Webflow
2%
45 sites
WooCommerce
2%
41 sites
Wix
0%
6 sites
Squarespace
0%
6 sites
Unknown
78%
1,484 sites

By platform

Each platform has its own benchmarks page with the same breakdown filtered down to just that ecosystem.

How does your site stack up?

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