Tracking quality across the open web
Based on 245 scored audits — the most recent 5,000 in the corpus, recomputed hourly. Computed Oct 18, 2026, 08:50 AM UTC.
Sites audited
245
Median score
71 / 100
Mean score
75 / 100
Consent Mode v2
21%
pass rate
What this means
The median tracking score of 71 masks a consent crisis: only 21% of sites pass Consent Mode v2, and every single site fails on custom pixel consent. While GA4 dominates analytics adoption at 95% and session replay is nearly universal via Hotjar's 80% penetration, the ecosystem shows heavy ad-pixel saturation—Google Ads, Bing UET, and Meta Pixel cluster around 55–61%—without corresponding consent guardrails. CDPs remain niche at 5% adoption or below, leaving most platforms to silo first-party data. The weakest link isn't tool choice; it's enforcement. Sites are running compliant stacks on paper but shipping pixels and custom events that never prompt users. Run an audit on your own domain to map which vendors are flying blind.
Generated from the headline stats above. Refreshes hourly.
Score distribution
Where the typical site lands on the 0–100 tracking-quality scale.
Where most sites fail
Pass / warn / fail rate per check, sorted by what trips up the most sites.
| Check | Pass | Warn | Fail |
|---|---|---|---|
| Consent on custom pixels | 0% | 0% | 100% |
| Consent Mode v2 | 21% | 0% | 79% |
| Purchase event carries revenue | 92% | 0% | 8% |
| Tracking on deep pages | 59% | 34% | 7% |
| GA4 measurement ID | 95% | 0% | 5% |
| Tracking script weight | 94% | 4% | 2% |
| Meta Pixel | 54% | 46% | 0% |
| TikTok Pixel | 33% | 67% | 0% |
| Consent banner | 55% | 45% | 0% |
| GTM container | 87% | 13% | 0% |
| PII in URL | 100% | 0% | 0% |
| Google Ads conversion | 61% | 39% | 0% |
| GTM debug mode | 100% | 0% | 0% |
| HTTPS | 100% | 0% | 0% |
| Single GA4 property | 58% | 42% | 0% |
| DataLayer initialised | 62% | 38% | 0% |
| Duplicate GA4 event tags | 0% | 100% | 0% |
Vendor adoption
Share of audited sites where the tag was detected — either on the homepage or inside its GTM container.
Ad pixels
Analytics
Show 26 more vendors across 7 categoriesHide the other 7 categories
Session replay
A/B testing
Error monitoring
Chat / messaging
Affiliate / partner
By platform
What the audited sites are built on. “Unknown” means we couldn't identify a platform from the HTML.
Benchmarks per platform
Each platform has its own benchmarks page with the same breakdown filtered down to just that ecosystem.
- Shopify76 audited
See Shopify-only benchmarks →
- WordPress34 audited
Needs 50 audits before we publish benchmarks
- WooCommerce9 audited
Needs 50 audits before we publish benchmarks
- Squarespace0 audited
Needs 50 audits before we publish benchmarks
- Wix1 audited
Needs 50 audits before we publish benchmarks
- Webflow8 audited
Needs 50 audits before we publish benchmarks
- BigCommerce0 audited
Needs 50 audits before we publish benchmarks
- Next.js0 audited
Needs 50 audits before we publish benchmarks