Tracking quality across the open web
Aggregate stats from every public TagEasy audit. We never store the actual site contents — these numbers are just the per-check tally, vendor detections, and platform guess. Refresh hourly.
Sites audited
1,892
Median score
49 / 100
Mean score
53 / 100
Consent Mode v2
5%
pass rate
What this means
# Tracking Quality at a Crossroads: Consent Mode v2 Adoption Remains Critical Blocker Across 1,892 audits, the median tracking score sits at 49—barely half—revealing an industry struggling with compliance fundamentals. Page load performance fails universally (100% fail rate), but the real crisis is Consent Mode v2 implementation: 95% of sites fail this check, with only 5% achieving full compliance. GA4 measurement ID validation fails on 65% of audits, suggesting incomplete analytics setup alongside consent gaps. The vendor landscape is heavily concentrated in analytics (GA4 at 31%, GTM at 29%) and ad pixels (Google Ads 21%, Meta 19%), with minimal uptake in privacy-forward tools—Fathom registers 0%. Session replay penetration is narrow (Hotjar dominates at 28%), while CDPs and error monitoring remain niche (2–5% adoption). This imbalance suggests most sites prioritize conversion tracking over user experience or infrastructure resilience. Audit your property now to identify where you stand on the Consent Mode v2 curve before regulatory pressure intensifies.
Generated from the headline stats above. Refreshes hourly.
Score distribution
Where the typical site lands on the 0–100 tracking-quality scale.
Where most sites fail
Pass / warn / fail rate per check, sorted by what trips up the most sites.
| Check | Pass | Warn | Fail |
|---|---|---|---|
| Page load | 0% | 0% | 100% |
| Consent Mode v2 | 5% | 0% | 95% |
| GA4 measurement ID | 35% | 0% | 65% |
| GTM debug mode | 99% | 0% | 1% |
| GTM container | 33% | 67% | 0% |
| Meta Pixel | 22% | 78% | 0% |
| TikTok Pixel | 10% | 90% | 0% |
| Google Ads conversion | 25% | 75% | 0% |
| Consent banner | 33% | 67% | 0% |
| DataLayer initialised | 25% | 75% | 0% |
| PII in URL | 100% | 0% | 0% |
| Tracking script weight | 99% | 1% | 0% |
| HTTPS | 100% | 0% | 0% |
| Single GA4 property | 84% | 16% | 0% |
Vendor adoption
Share of audited sites where the tag was detected — either on the homepage or inside its GTM container.
Ad pixels
Analytics
Session replay
A/B testing
Error monitoring
Chat / messaging
Affiliate / partner
Privacy-first analytics
By platform
What the audited sites are built on. “Unknown” means we couldn't identify a platform from the HTML.
By platform
Each platform has its own benchmarks page with the same breakdown filtered down to just that ecosystem.
- Shopify188 audited
See Shopify-only benchmarks →
- WordPress122 audited
See WordPress-only benchmarks →
- WooCommerce41 audited
See WooCommerce-only benchmarks →
- Squarespace6 audited
See Squarespace-only benchmarks →
- Wix6 audited
See Wix-only benchmarks →
- Webflow45 audited
See Webflow-only benchmarks →
- BigCommerce
See BigCommerce-only benchmarks →
- Next.js
See Next.js-only benchmarks →
How does your site stack up?
Run the same audit on any URL. No signup, no email required. Your result joins the benchmarks above when it finishes.