Tracking quality across the open web
Based on 249 scored audits — the most recent 5,000 in the corpus, recomputed hourly. Computed Oct 18, 2026, 03:42 AM UTC.
Sites audited
249
Median score
71 / 100
Mean score
75 / 100
Consent Mode v2
21%
pass rate
What this means
The field sits at a median score of 71, but that masks a compliance crisis: only 21% pass Consent Mode v2, and custom pixels fail consent checks 100% of the time. The tech stack is heavily skewed toward measurement—GA4 and GTM dominate at 94% and 86% adoption—with robust ad-pixel coverage (Google Ads, Bing UET, and Meta Pixel all 50%+) but almost no CDP penetration (Segment at just 5%). Hotjar session replay appears on 79% of audited sites, yet consent frameworks lag far behind actual tool deployment. The disconnect is stark: sites are running sophisticated tracking infrastructure without the legal guardrails to support it. The immediate action is clear: audit your custom pixels and third-party tag consent mappings now, then implement Consent Mode v2 before deploying any new measurement tags.
Generated from the headline stats above. Refreshes hourly.
Score distribution
Where the typical site lands on the 0–100 tracking-quality scale.
Where most sites fail
Pass / warn / fail rate per check, sorted by what trips up the most sites.
| Check | Pass | Warn | Fail |
|---|---|---|---|
| Consent on custom pixels | 0% | 0% | 100% |
| Consent Mode v2 | 21% | 0% | 79% |
| Purchase event carries revenue | 92% | 0% | 8% |
| Tracking on deep pages | 59% | 35% | 7% |
| GA4 measurement ID | 94% | 0% | 6% |
| Tracking script weight | 94% | 4% | 2% |
| GTM container | 86% | 14% | 0% |
| Meta Pixel | 53% | 47% | 0% |
| TikTok Pixel | 32% | 68% | 0% |
| Google Ads conversion | 60% | 40% | 0% |
| DataLayer initialised | 62% | 38% | 0% |
| PII in URL | 100% | 0% | 0% |
| GTM debug mode | 100% | 0% | 0% |
| HTTPS | 100% | 0% | 0% |
| Single GA4 property | 58% | 42% | 0% |
| Consent banner | 55% | 45% | 0% |
| Duplicate GA4 event tags | 0% | 100% | 0% |
Vendor adoption
Share of audited sites where the tag was detected — either on the homepage or inside its GTM container.
Ad pixels
Analytics
Show 26 more vendors across 7 categoriesHide the other 7 categories
Session replay
A/B testing
Error monitoring
Chat / messaging
Affiliate / partner
By platform
What the audited sites are built on. “Unknown” means we couldn't identify a platform from the HTML.
Benchmarks per platform
Each platform has its own benchmarks page with the same breakdown filtered down to just that ecosystem.
- Shopify76 audited
See Shopify-only benchmarks →
- WordPress34 audited
Needs 50 audits before we publish benchmarks
- WooCommerce9 audited
Needs 50 audits before we publish benchmarks
- Squarespace0 audited
Needs 50 audits before we publish benchmarks
- Wix1 audited
Needs 50 audits before we publish benchmarks
- Webflow8 audited
Needs 50 audits before we publish benchmarks
- BigCommerce0 audited
Needs 50 audits before we publish benchmarks
- Next.js0 audited
Needs 50 audits before we publish benchmarks