Tracking quality across the open web
Aggregate stats from every public TagEasy audit. We never store the actual site contents — these numbers are just the per-check tally, vendor detections, and platform guess.
Based on 303 scored audits — the most recent 5,000 in the corpus, recomputed hourly. Computed Sep 2, 2026, 06:25 AM UTC.
Sites audited
303
Median score
51 / 100
Mean score
61 / 100
Consent Mode v2
9%
pass rate
What this means
# Tracking Quality Benchmark: All Platforms Across 303 audits, the median score sits at 51—barely half—signaling systemic consent and compliance gaps at scale. The mean of 61 masks a wide distribution, but the real story lives in the failures: every single site (100%) lacks consent logic for custom pixels, and 91% haven't implemented Google's Consent Mode v2, despite its regulatory urgency. Only 9% pass Consent v2 entirely. The vendor landscape is dominated by analytics (GA4 at 41%, GTM at 35%) and balanced ad-pixel coverage (Google Ads and Meta each at 28%), yet session-replay adoption remains modest at 32% for Hotjar. CDPs are nearly invisible (7% combined), suggesting most sites still rely on first-party tagging over unified data layers. This is a field still wired for tracking convenience, not privacy compliance. Audit your pixel consent layer now—it's the fastest path to moving beyond median.
Generated from the headline stats above. Refreshes hourly.
Score distribution
Where the typical site lands on the 0–100 tracking-quality scale.
Where most sites fail
Pass / warn / fail rate per check, sorted by what trips up the most sites.
| Check | Pass | Warn | Fail |
|---|---|---|---|
| Consent on custom pixels | 0% | 0% | 100% |
| Consent Mode v2 | 9% | 0% | 91% |
| GA4 measurement ID | 41% | 0% | 59% |
| Purchase event carries revenue | 91% | 0% | 9% |
| Tracking on deep pages | 55% | 39% | 6% |
| Meta Pixel | 28% | 72% | 0% |
| TikTok Pixel | 13% | 87% | 0% |
| Single GA4 property | 85% | 15% | 0% |
| Consent banner | 33% | 67% | 0% |
| Duplicate GA4 event tags | 0% | 100% | 0% |
| GTM container | 35% | 65% | 0% |
| PII in URL | 100% | 0% | 0% |
| Google Ads conversion | 28% | 72% | 0% |
| Tracking script weight | 97% | 3% | 0% |
| GTM debug mode | 100% | 0% | 0% |
| HTTPS | 100% | 0% | 0% |
| DataLayer initialised | 34% | 66% | 0% |
Vendor adoption
Share of audited sites where the tag was detected — either on the homepage or inside its GTM container.
By platform
What the audited sites are built on. “Unknown” means we couldn't identify a platform from the HTML.
By platform
Each platform has its own benchmarks page with the same breakdown filtered down to just that ecosystem.
- Shopify50 audited
See Shopify-only benchmarks →
- WordPress31 audited
Needs 50 audits before we publish benchmarks
- WooCommerce6 audited
Needs 50 audits before we publish benchmarks
- Squarespace2 audited
Needs 50 audits before we publish benchmarks
- Wix2 audited
Needs 50 audits before we publish benchmarks
- Webflow13 audited
Needs 50 audits before we publish benchmarks
- BigCommerce0 audited
Needs 50 audits before we publish benchmarks
- Next.js0 audited
Needs 50 audits before we publish benchmarks
How does your site stack up?
Run the same audit on any URL. No signup, no email required. Your result joins the benchmarks above when it finishes.