TagEasy tracking profile
canadagoose.com
Healthy tracking setup
Solid setup — running 6 ad pixels and 1 session-replay tool on Shopify.
Healthy
Vendors detected (10)
Across the homepage HTML and the GTM container (if one is loaded). Grouped by category.
What we see
Canada Goose's tracking setup has held steady at 99 over the past day, showing consistent implementation quality across audits. The stack is ad-pixel heavy—six networks spanning Google, Meta, TikTok, Snap, Reddit, and Bing—paired with GA4 and GTM routing, plus Hotjar session replay, all anchored on Shopify. No failures were flagged; the site is shipping Consent Mode v2 correctly and has proper GA4 measurement IDs and GTM container setup in place. Maintaining this rigor as the seasonal retail cycle picks up will be key.
Score history
2 audits · range 99–99
What the latest audit found
Single GA4 property
7 different GA4 measurement IDs detected on the same page. This is sometimes intentional (parallel reporting), more often a misconfig that fragments your data.
Duplicate GA4 event tags
1 GA4 event name is fired by more than one live tag in this container (experience_impression ×2). Sometimes deliberate, more often double-counting that inflates conversions and teaches ad platforms to bid on traffic that didn't convert.
GA4 measurement ID
Found G-41F6YVX5XQ (+6 more).
GTM container
Container GTM-5LJR7C46 is loading.
Consent Mode v2
Calls to `gtag('consent', …)` are present in the initial HTML.
PII in URL
No emails or phone numbers detected in the URL.
Meta Pixel
Meta Pixel is initialised.
TikTok Pixel
TikTok Pixel is initialised.
Google Ads conversion
Found AW-855494501.
Tracking script weight
0 B across identified analytics + tag-manager scripts.
GTM debug mode
No GTM debug/preview parameters exposed.
HTTPS
Page served over HTTPS — tracking pixels can set secure cookies and Consent Mode v2 works correctly.
Consent banner
A consent-management platform (OneTrust / Cookiebot / etc.) is loading on this page.
DataLayer initialised
The page initialises `window.dataLayer` — standard GTM-ready foundation.
Tracking on deep pages
Tracking is consistent between the homepage and /en-us/products/hawke-parka-1926ucd — the same GTM container loads on both.
Purchase event carries revenue
GA4 purchase tracking is wired to send revenue — the purchase tag forwards e-commerce data or explicit value and currency parameters.
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