TagEasy tracking audit
canadagoose.com
Healthy tracking setup
Solid setup — running 6 ad pixels and 1 session-replay tool on Shopify.
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Vendors detected (10)
Across the homepage HTML and the GTM container (if one is loaded). Grouped by category.
Top 7% of Shopify sites we've audited
Across 76 audited Shopify domains, the median score is 77. canadagoose.com sits above the median by 22 points.
What we found
Single GA4 property
Warn7 different GA4 measurement IDs detected on the same page. This is sometimes intentional (parallel reporting), more often a misconfig that fragments your data.
How TagEasy helps: TagEasy's tag inventory flags duplicate vendor IDs across your sites.
Duplicate GA4 event tags
Warn1 GA4 event name is fired by more than one live tag in this container (experience_impression ×2). Sometimes deliberate, more often double-counting that inflates conversions and teaches ad platforms to bid on traffic that didn't convert.
How TagEasy helps: Check whether both tags fire on the same trigger — if they do, one of them is counting the same action twice.
GA4 measurement ID
PassFound G-41F6YVX5XQ (+6 more).
GTM container
PassContainer GTM-5LJR7C46 is loading.
Consent Mode v2
PassCalls to `gtag('consent', …)` are present in the initial HTML.
PII in URL
PassNo emails or phone numbers detected in the URL.
Meta Pixel
PassMeta Pixel is initialised.
TikTok Pixel
PassTikTok Pixel is initialised.
Google Ads conversion
PassFound AW-855494501.
Tracking script weight
Pass0 B across identified analytics + tag-manager scripts.
GTM debug mode
PassNo GTM debug/preview parameters exposed.
HTTPS
PassPage served over HTTPS — tracking pixels can set secure cookies and Consent Mode v2 works correctly.
Consent banner
PassA consent-management platform (OneTrust / Cookiebot / etc.) is loading on this page.
DataLayer initialised
PassThe page initialises `window.dataLayer` — standard GTM-ready foundation.
Tracking on deep pages
PassTracking is consistent between the homepage and /en-us/products/hawke-parka-1926ucd — the same GTM container loads on both.
Purchase event carries revenue
PassGA4 purchase tracking is wired to send revenue — the purchase tag forwards e-commerce data or explicit value and currency parameters.
Keep it that way.
TagEasy monitors every tag continuously — so the moment a deploy drops your purchase tag, you find out, not your CFO.
The demo is a real workspace with sample data — no signup, no card, nothing to uninstall.
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