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TagEasy

TagEasy tracking audit

99out of 100

canadagoose.com

Healthy tracking setup

Solid setup — running 6 ad pixels and 1 session-replay tool on Shopify.

ShopifyGA4GTMGoogle AdsMeta PixelTikTok PixelShopify Analytics+ 4 more
Audited Oct 16, 2026Visit site
audited byTagEasy
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Vendors detected (10)

Across the homepage HTML and the GTM container (if one is loaded). Grouped by category.

Ad pixels
Google AdsMeta PixelTikTok PixelSnapRedditBing UET
Analytics
GA4GTMShopify Analytics
Session replay
Hotjar

Top 7% of Shopify sites we've audited

Across 76 audited Shopify domains, the median score is 77. canadagoose.com sits above the median by 22 points.

Shopify benchmarks

What we found

  • Single GA4 property

    Warn

    7 different GA4 measurement IDs detected on the same page. This is sometimes intentional (parallel reporting), more often a misconfig that fragments your data.

    How TagEasy helps: TagEasy's tag inventory flags duplicate vendor IDs across your sites.

  • Duplicate GA4 event tags

    Warn

    1 GA4 event name is fired by more than one live tag in this container (experience_impression ×2). Sometimes deliberate, more often double-counting that inflates conversions and teaches ad platforms to bid on traffic that didn't convert.

    How TagEasy helps: Check whether both tags fire on the same trigger — if they do, one of them is counting the same action twice.

  • GA4 measurement ID

    Pass

    Found G-41F6YVX5XQ (+6 more).

  • GTM container

    Pass

    Container GTM-5LJR7C46 is loading.

  • Consent Mode v2

    Pass

    Calls to `gtag('consent', …)` are present in the initial HTML.

  • PII in URL

    Pass

    No emails or phone numbers detected in the URL.

  • Meta Pixel

    Pass

    Meta Pixel is initialised.

  • TikTok Pixel

    Pass

    TikTok Pixel is initialised.

  • Google Ads conversion

    Pass

    Found AW-855494501.

  • Tracking script weight

    Pass

    0 B across identified analytics + tag-manager scripts.

  • GTM debug mode

    Pass

    No GTM debug/preview parameters exposed.

  • HTTPS

    Pass

    Page served over HTTPS — tracking pixels can set secure cookies and Consent Mode v2 works correctly.

  • Consent banner

    Pass

    A consent-management platform (OneTrust / Cookiebot / etc.) is loading on this page.

  • DataLayer initialised

    Pass

    The page initialises `window.dataLayer` — standard GTM-ready foundation.

  • Tracking on deep pages

    Pass

    Tracking is consistent between the homepage and /en-us/products/hawke-parka-1926ucd — the same GTM container loads on both.

  • Purchase event carries revenue

    Pass

    GA4 purchase tracking is wired to send revenue — the purchase tag forwards e-commerce data or explicit value and currency parameters.

Keep it that way.

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