Tracking quality on Shopify

Aggregate stats from every public TagEasy audit where we identified the site as Shopify. Refresh hourly.

Shopify sites audited

188

Median score

76 / 100

Mean score

70 / 100

Consent Mode v2

15%

pass rate

What this means for Shopify

# Shopify Stores Lag on Consent but Lead in Unified Analytics Shopify merchants score a median 76, but the real story is consent failure: 85% of audited stores don't implement Consent Mode v2, and only 15% pass full consent checks. Meanwhile, GA4 measurement IDs are missing on 45% of sites—a critical gap for anyone serious about measurement. The vendor stack reveals a cohesive, analytics-heavy ecosystem: Shopify Analytics (66%), GA4 (55%), and GTM (46%) form a dominant core, backed by heavy ad-pixel adoption (Google Ads 52%, Bing UET 41%, Meta Pixel 38%) and strong DTC tooling (Klaviyo 50%, Attentive 37%). Session replay is moderately popular (Hotjar 43%), but CDPs are nearly absent (RudderStack 6%), and A/B testing and error monitoring remain niche. This imbalance—strong pixels and email, weak consent—suggests stores prioritize conversion tracking over privacy compliance. Run a consent audit and enable Consent Mode v2 alongside your GA4 setup.

Generated from the Shopify-only stats above. Refreshes hourly.

Score distribution

Where the typical Shopify site lands.

0–19 (broken)

0 sites

20–39 (poor)

0 sites

40–59 (mixed)

84 sites

60–79 (decent)

29 sites

80–100 (healthy)

75 sites

Where Shopify sites fail most

Check	Pass	Warn	Fail
Consent Mode v2	15%	0%	85%
GA4 measurement ID	55%	0%	45%
GTM container	46%	54%	0%
Meta Pixel	38%	62%	0%
TikTok Pixel	23%	77%	0%
Google Ads conversion	52%	48%	0%
Consent banner	49%	51%	0%
PII in URL	100%	0%	0%
Tracking script weight	99%	1%	0%
GTM debug mode	100%	0%	0%
HTTPS	100%	0%	0%
Single GA4 property	75%	25%	0%
DataLayer initialised	62%	38%	0%