Tracking quality on Shopify

Aggregate stats from every public TagEasy audit where we identified the site as Shopify. Refresh hourly.

Shopify sites audited

188

Median score

76 / 100

Mean score

70 / 100

Consent Mode v2

15%

pass rate

What this means for Shopify

# Shopify Tracking Quality: Consent Compliance Remains Critical Gap Shopify merchants score a median of 76, but that obscures a severe compliance problem: only 15% pass Consent Mode v2, with 85% failing outright. The stack itself is predictable—Shopify Analytics, GA4, and GTM dominate the analytics layer at 66%, 55%, and 46% respectively, while ad pixels are heavily deployed across Google Ads (52%), Bing UET (41%), and Meta (38%). Session replay adoption is meaningful (Hotjar at 43%), yet A/B testing and error monitoring remain niche. The real issue is that merchants are running sophisticated tracking stacks—especially around conversion pixels and DTC tools like Klaviyo (50%)—without proper consent signals. GA4 measurement ID detection fails in 45% of audits, suggesting many shops either lack proper implementation or haven't validated their setup. Shopify stores should audit their GTM configuration and enable Consent Mode v2 immediately to align with EU and evolving global privacy regulations.

Generated from the Shopify-only stats above. Refreshes hourly.

Score distribution

Where the typical Shopify site lands.

0–19 (broken)

0 sites

20–39 (poor)

0 sites

40–59 (mixed)

84 sites

60–79 (decent)

29 sites

80–100 (healthy)

75 sites

Where Shopify sites fail most

Check	Pass	Warn	Fail
Consent Mode v2	15%	0%	85%
GA4 measurement ID	55%	0%	45%
GTM container	46%	54%	0%
Meta Pixel	38%	62%	0%
TikTok Pixel	23%	77%	0%
Google Ads conversion	52%	48%	0%
Consent banner	49%	51%	0%
PII in URL	100%	0%	0%
Tracking script weight	99%	1%	0%
GTM debug mode	100%	0%	0%
HTTPS	100%	0%	0%
Single GA4 property	75%	25%	0%
DataLayer initialised	62%	38%	0%