Tracking quality on Shopify

Aggregate stats from every public TagEasy audit where we identified the site as Shopify. Refresh hourly.

Shopify audits

Median score

78 / 100

Mean score

73 / 100

Consent Mode v2

22%

pass rate

What this means for Shopify

# Shopify Stores: Analytics-Heavy, Consent-Light Shopify stores score a median of 78, but that masks a critical compliance gap: zero stores are properly handling consent on custom pixels, and 78% fail Consent Mode v2 entirely. The ecosystem is heavily stacked toward analytics (Shopify Analytics at 70%, GA4 at 66%) and ad pixels (Google Ads at 61%, Bing UET at 48%), creating dense pixel coverage with minimal consent scaffolding. Session replay adoption is surprisingly high at 55% for Hotjar, yet A/B testing and CDPs remain niche—only 13% run Optimizely, and just 6% use Segment. The median hides real risk: with only 22% passing v2 standards, most stores are running conversion pixels and marketing automations (Klaviyo at 56%) without legal cover. Audit your pixel stack immediately and layer consent mode v2 across all marketing destinations before regulators focus on ecommerce.

Generated from the Shopify-only stats above. Refreshes hourly.

Score distribution

Where the typical Shopify site lands.

0–19 (broken)

0 sites

20–39 (poor)

0 sites

40–59 (mixed)

29 sites

60–79 (decent)

20 sites

80–100 (healthy)

39 sites

Where Shopify sites fail most

Check	Pass	Warn	Fail
Consent on custom pixels	0%	0%	100%
Consent Mode v2	22%	0%	78%
GA4 measurement ID	66%	0%	34%
GTM container	55%	45%	0%
Meta Pixel	43%	57%	0%
TikTok Pixel	24%	76%	0%
Single GA4 property	70%	30%	0%
Consent banner	48%	52%	0%
DataLayer initialised	68%	32%	0%
PII in URL	100%	0%	0%
Google Ads conversion	61%	39%	0%
Tracking script weight	99%	1%	0%
GTM debug mode	100%	0%	0%
HTTPS	100%	0%	0%
Tracking on deep pages	62%	38%	0%
Duplicate GA4 event tags	0%	100%	0%
Purchase event carries revenue	100%	0%	0%