Tracking quality on Shopify

Aggregate stats from every public TagEasy audit where we identified the site as Shopify. Refresh hourly.

Shopify sites audited

Median score

51 / 100

Mean score

63 / 100

Consent Mode v2

15%

pass rate

What this means for Shopify

# Shopify Stores: Consent Mode v2 Gap Remains Critical Shopify merchants face a compliance inflection point. With a median score of 51 and just 15% passing Consent Mode v2, these stores are running ahead of user privacy expectations. The bleakest finding: 85% fail Consent Mode v2 entirely, and 69% lack proper GA4 measurement IDs—both foundational for legal ad tracking. Analytics tooling is fragmented (Shopify Analytics and GA4 each at 38%, GTM at 38%), but ad pixel coverage is heavy (Google Ads 35%, Bing UET 19%, Meta Pixel 15%), creating a mismatch: robust conversion tracking without proportional consent guardrails. Session replay adoption sits at just 31% combined (Hotjar 19%), and CDPs are nearly absent (4%), suggesting most stores aren't yet building unified customer data layers. This is typical of the ecommerce segment—speed to market outpaces governance. Run an audit on your Shopify store and prioritize wiring Consent Mode v2 into your GTM container before Q1 compliance cycles tighten.

Generated from the Shopify-only stats above. Refreshes hourly.

Score distribution

Where the typical Shopify site lands.

0–19 (broken)

0 sites

20–39 (poor)

0 sites

40–59 (mixed)

17 sites

60–79 (decent)

3 sites

80–100 (healthy)

6 sites

Where Shopify sites fail most

Check	Pass	Warn	Fail
Consent Mode v2	15%	0%	85%
GA4 measurement ID	31%	0%	69%
GTM container	38%	62%	0%
Meta Pixel	15%	85%	0%
TikTok Pixel	12%	88%	0%
Google Ads conversion	35%	65%	0%
Consent banner	46%	54%	0%
PII in URL	100%	0%	0%
Tracking script weight	100%	0%	0%
GTM debug mode	100%	0%	0%
HTTPS	100%	0%	0%
Single GA4 property	88%	12%	0%
DataLayer initialised	54%	46%	0%