TagEasy tracking profile
theverge.com
Needs attention
Mostly there (WordPress) (running 1 ad pixel), but missing Consent Mode v2 drops the score.
Needs attention
Vendors detected (3)
Across the homepage HTML and the GTM container (if one is loaded). Grouped by category.
What we see
The Verge's tracking setup holds steady at a 71-score baseline across a single audit. The stack is lean—GA4 and GTM for analytics plus Meta Pixel for ads—but lacks Consent Mode v2 signals, a compliance gap that matters for EU audiences post-March 2024. Despite passing on GA4 measurement and GTM container validation, the missing consent posture is the most pressing weakness to address before the next audit cycle.
Score history
3 audits · 2 not scored
What the latest audit found
Consent Mode v2
No Consent Mode v2 signals detected. Required for EU traffic since March 2024.
TikTok Pixel
No TikTok Pixel — fine if TikTok ads aren’t part of your stack.
Google Ads conversion
No Google Ads conversion tag detected — fine if you don’t run Google Ads.
Tracking script weight
229.5 KB of tracking scripts on this page — Lighthouse penalises pages above 200 KB.
Single GA4 property
3 different GA4 measurement IDs detected on the same page. This is sometimes intentional (parallel reporting), more often a misconfig that fragments your data.
GA4 measurement ID
Found G-FVWZ0RM4DH (+2 more).
GTM container
Container GTM-WQ5FM5W is loading.
PII in URL
No emails or phone numbers detected in the URL.
Meta Pixel
Meta Pixel is initialised.
GTM debug mode
No GTM debug/preview parameters exposed.
HTTPS
Page served over HTTPS — tracking pixels can set secure cookies and Consent Mode v2 works correctly.
Consent banner
A consent-management platform (OneTrust / Cookiebot / etc.) is loading on this page.
DataLayer initialised
The page initialises `window.dataLayer` — standard GTM-ready foundation.
Tracking on deep pages
Tracking is consistent between the homepage and /2024/4/9/24125089/fairbuds-fairphone-n… — the same GA4 property loads on both.
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<img src="https://www.tageasy.io/api/public-badge/theverge.com.svg" alt="TagEasy tracking quality for theverge.com" width="240" height="44" />
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