TagEasy tracking profile
stripe.com
Needs attention
Mostly there (WooCommerce) (running 4 ad pixels and 1 session-replay tool), but missing Consent Mode v2 drops the score.
Needs attention
Vendors detected (7)
Across the homepage HTML and the GTM container (if one is loaded). Grouped by category.
What we see
Stripe's tracking stack shows a single audit snapshot with a 64 score, leaving no trajectory to assess yet. The most pressing gap is the absence of Consent Mode v2 signals—critical for EU compliance since March 2024, especially given the ad-heavy vendor mix (Google Ads, Reddit, Bing UET, LinkedIn Insight). Compounding that, the GA4 purchase events lack revenue parameters, so conversion value will read as zero despite healthy event counts, undermining ROI visibility. Watch for v2 implementation and e-commerce configuration tightening in the next audit cycle.
Score history
1 audit
| When | Score | Vendors | Report |
|---|---|---|---|
| Oct 16, 2026, 02:31 AM UTC | 64 | GA4, GTM, Google Ads, Reddit, Bing UET, LinkedIn Insight, Hotjar | Open |
What the latest audit found
Consent Mode v2
No Consent Mode v2 signals detected. Required for EU traffic since March 2024.
Purchase event carries revenue
The GA4 purchase tags in this container are configured without e-commerce data and without explicit value + currency parameters. Purchases will be counted, but they'll arrive worth nothing — revenue reports and ROAS will read zero while the event count looks perfectly healthy.
Meta Pixel
No Meta Pixel detected — fine if you don’t advertise on Meta.
TikTok Pixel
No TikTok Pixel — fine if TikTok ads aren’t part of your stack.
Consent banner
No consent-management platform detected. If you serve EU/UK traffic, you almost certainly need one.
DataLayer initialised
No `window.dataLayer` initialisation detected in the initial HTML. Most templating libraries don't do this for you.
Tracking on deep pages
No GA4 or GTM on the homepage, so there was nothing to compare /blog/introducing-our-agentic-commerce-… against.
Duplicate GA4 event tags
3 GA4 event names are fired by more than one live tag in this container (activate_account_step ×3, scroll ×2, purchase ×2). Sometimes deliberate, more often double-counting that inflates conversions and teaches ad platforms to bid on traffic that didn't convert.
GA4 measurement ID
Found G-SEKFWD1C9J.
GTM container
Container GTM-WK8882T is loading.
PII in URL
No emails or phone numbers detected in the URL.
Google Ads conversion
Found AW-848119022.
Tracking script weight
0 B across identified analytics + tag-manager scripts.
GTM debug mode
No GTM debug/preview parameters exposed.
HTTPS
Page served over HTTPS — tracking pixels can set secure cookies and Consent Mode v2 works correctly.
Single GA4 property
Exactly one GA4 property loading.
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