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TagEasy tracking audit

64out of 100

stripe.com

Needs attention

Mostly there (WooCommerce) (running 4 ad pixels and 1 session-replay tool), but missing Consent Mode v2 drops the score.

WooCommerceGA4GTMGoogle AdsRedditBing UETLinkedIn Insight+ 1 more
Audited Oct 16, 2026Visit site
audited byTagEasy
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Vendors detected (7)

Across the homepage HTML and the GTM container (if one is loaded). Grouped by category.

Ad pixels
Google AdsRedditBing UETLinkedIn Insight
Analytics
GA4GTM
Session replay
Hotjar

Top 44% of WooCommerce sites we've audited

Across 9 audited WooCommerce domains, the median score is 64. stripe.com sits above the median by 0 points.

What we found

  • Consent Mode v2

    Fail

    No Consent Mode v2 signals detected. Required for EU traffic since March 2024.

    How TagEasy helps: TagEasy audits your container against Consent Mode v2 + flags ad tags missing the signal.

  • Purchase event carries revenue

    Fail

    The GA4 purchase tags in this container are configured without e-commerce data and without explicit value + currency parameters. Purchases will be counted, but they'll arrive worth nothing — revenue reports and ROAS will read zero while the event count looks perfectly healthy.

    How TagEasy helps: Either enable "Send Ecommerce data" on the tag, or map value and currency explicitly in the event parameters.

  • Meta Pixel

    Warn

    No Meta Pixel detected — fine if you don’t advertise on Meta.

    How TagEasy helps: TagEasy auto-configures Meta Pixel + Conversions API if you want it.

  • TikTok Pixel

    Warn

    No TikTok Pixel — fine if TikTok ads aren’t part of your stack.

    How TagEasy helps: TagEasy auto-configures the TikTok Pixel if you need it.

  • Consent banner

    Warn

    No consent-management platform detected. If you serve EU/UK traffic, you almost certainly need one.

    How TagEasy helps: TagEasy's container audits flag tags that fire before consent is granted.

  • DataLayer initialised

    Warn

    No `window.dataLayer` initialisation detected in the initial HTML. Most templating libraries don't do this for you.

    How TagEasy helps: TagEasy's install snippet sets this up correctly.

  • Tracking on deep pages

    Warn

    No GA4 or GTM on the homepage, so there was nothing to compare /blog/introducing-our-agentic-commerce-… against.

  • Duplicate GA4 event tags

    Warn

    3 GA4 event names are fired by more than one live tag in this container (activate_account_step ×3, scroll ×2, purchase ×2). Sometimes deliberate, more often double-counting that inflates conversions and teaches ad platforms to bid on traffic that didn't convert.

    How TagEasy helps: Check whether both tags fire on the same trigger — if they do, one of them is counting the same action twice.

  • GA4 measurement ID

    Pass

    Found G-SEKFWD1C9J.

  • GTM container

    Pass

    Container GTM-WK8882T is loading.

  • PII in URL

    Pass

    No emails or phone numbers detected in the URL.

  • Google Ads conversion

    Pass

    Found AW-848119022.

  • Tracking script weight

    Pass

    0 B across identified analytics + tag-manager scripts.

  • GTM debug mode

    Pass

    No GTM debug/preview parameters exposed.

  • HTTPS

    Pass

    Page served over HTTPS — tracking pixels can set secure cookies and Consent Mode v2 works correctly.

  • Single GA4 property

    Pass

    Exactly one GA4 property loading.

Want this fixed?

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