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TagEasy tracking profile

97out of 100

spotify.com

Healthy tracking setup

Solid setup — running 1 ad pixel, 1 session-replay tool, and 1 error-monitoring tool.

GA4GTMGoogle AdsHotjarSentry
Latest audit Oct 16, 2026Visit site
audited byTagEasy

Vendors detected (5)

Across the homepage HTML and the GTM container (if one is loaded). Grouped by category.

Ad pixels
Google Ads
Analytics
GA4GTM
Session replay
Hotjar
Error monitoring
Sentry

What we see

Spotify's tracking setup is running near-flawless with a 97 score backed by a lean, well-integrated stack: GA4 and GTM for analytics, Google Ads for conversion tracking, Hotjar for session replay, and Sentry for error monitoring. Consent Mode v2 is already live, which shields the ad pixel and keeps first-party data collection compliant. With zero failing checks across the single audit span, there's no obvious weakness to call out—the real work now is maintaining this clean posture as traffic patterns and third-party requirements evolve.

Score history

1 audit

WhenScoreVendorsReport
Oct 16, 2026, 03:12 AM UTC97GA4, GTM, Google Ads, Hotjar, SentryOpen

What the latest audit found

  • Meta Pixel

    No Meta Pixel detected — fine if you don’t advertise on Meta.

  • TikTok Pixel

    No TikTok Pixel — fine if TikTok ads aren’t part of your stack.

  • Single GA4 property

    2 different GA4 measurement IDs detected on the same page. This is sometimes intentional (parallel reporting), more often a misconfig that fragments your data.

  • DataLayer initialised

    No `window.dataLayer` initialisation detected in the initial HTML. Most templating libraries don't do this for you.

  • GA4 measurement ID

    Found G-ZWG1NSHWD8 (+1 more).

  • GTM container

    Container GTM-PZHN3VD is loading.

  • Consent Mode v2

    Consent Mode defaults were set during page load (the rendered page carries Google's consent state).

  • PII in URL

    No emails or phone numbers detected in the URL.

  • Google Ads conversion

    Found AW-814846465.

  • Tracking script weight

    0 B across identified analytics + tag-manager scripts.

  • GTM debug mode

    No GTM debug/preview parameters exposed.

  • HTTPS

    Page served over HTTPS — tracking pixels can set secure cookies and Consent Mode v2 works correctly.

  • Consent banner

    A consent-management platform (OneTrust / Cookiebot / etc.) is loading on this page.

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TagEasy tracking quality for spotify.com

HTML

<a href="https://www.tageasy.io/sites/spotify.com" target="_blank" rel="noopener">
  <img src="https://www.tageasy.io/api/public-badge/spotify.com.svg" alt="TagEasy tracking quality for spotify.com" width="240" height="44" />
</a>

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