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TagEasy tracking audit

97out of 100

spotify.com

Healthy tracking setup

Solid setup — running 1 ad pixel, 1 session-replay tool, and 1 error-monitoring tool.

GA4GTMGoogle AdsHotjarSentry
Audited Oct 16, 2026Visit site
audited byTagEasy
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Vendors detected (5)

Across the homepage HTML and the GTM container (if one is loaded). Grouped by category.

Ad pixels
Google Ads
Analytics
GA4GTM
Session replay
Hotjar
Error monitoring
Sentry

What we found

  • Meta Pixel

    Warn

    No Meta Pixel detected — fine if you don’t advertise on Meta.

    How TagEasy helps: TagEasy auto-configures Meta Pixel + Conversions API if you want it.

  • TikTok Pixel

    Warn

    No TikTok Pixel — fine if TikTok ads aren’t part of your stack.

    How TagEasy helps: TagEasy auto-configures the TikTok Pixel if you need it.

  • Single GA4 property

    Warn

    2 different GA4 measurement IDs detected on the same page. This is sometimes intentional (parallel reporting), more often a misconfig that fragments your data.

    How TagEasy helps: TagEasy's tag inventory flags duplicate vendor IDs across your sites.

  • DataLayer initialised

    Warn

    No `window.dataLayer` initialisation detected in the initial HTML. Most templating libraries don't do this for you.

    How TagEasy helps: TagEasy's install snippet sets this up correctly.

  • GA4 measurement ID

    Pass

    Found G-ZWG1NSHWD8 (+1 more).

  • GTM container

    Pass

    Container GTM-PZHN3VD is loading.

  • Consent Mode v2

    Pass

    Consent Mode defaults were set during page load (the rendered page carries Google's consent state).

  • PII in URL

    Pass

    No emails or phone numbers detected in the URL.

  • Google Ads conversion

    Pass

    Found AW-814846465.

  • Tracking script weight

    Pass

    0 B across identified analytics + tag-manager scripts.

  • GTM debug mode

    Pass

    No GTM debug/preview parameters exposed.

  • HTTPS

    Pass

    Page served over HTTPS — tracking pixels can set secure cookies and Consent Mode v2 works correctly.

  • Consent banner

    Pass

    A consent-management platform (OneTrust / Cookiebot / etc.) is loading on this page.

Keep it that way.

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