TagEasy tracking profile

92out of 100

lowes.com

Healthy tracking setup

Solid setup — running 6 ad pixels and 1 session-replay tool.

GA4Google AdsMeta PixelTikTok PixelPinterestSnap+ 2 more
Latest audit Sep 29, 2026Visit site
audited byTagEasy

Vendors detected (8)

Across the homepage HTML and the GTM container (if one is loaded). Grouped by category.

Ad pixels
Google AdsMeta PixelTikTok PixelPinterestSnapReddit
Analytics
GA4
Session replay
FullStory

What we see

Lowes.com landed a solid 92 on its first audit with no movement to track yet. The ad-heavy stack—six pixels spanning Google, Meta, TikTok, Pinterest, Snap, and Reddit—is well-supported by Consent Mode v2 implementation, which is the right foundation for this scale of retargeting. Session replay via FullStory rounds out a classic e-commerce posture focused on conversion and UX. No failing checks currently, though continuous monitoring will be key as the vendor footprint stays this broad.

Score history

3 audits · 2 not scored

WhenScoreVendorsReport
Sep 29, 2026, 03:32 AM UTC92GA4, Google Ads, Meta Pixel, TikTok Pixel, Pinterest, Snap, Reddit, FullStoryOpen
Aug 29, 2026, 03:32 AM UTCnot scored—CompareOpen
Aug 3, 2026, 03:31 AM UTCnot scored—CompareOpen

What the latest audit found

  • GTM container

    No GTM container detected. Tags loaded directly in HTML are harder to audit + govern.

  • Single GA4 property

    2 different GA4 measurement IDs detected on the same page. This is sometimes intentional (parallel reporting), more often a misconfig that fragments your data.

  • DataLayer initialised

    No `window.dataLayer` initialisation detected in the initial HTML. Most templating libraries don't do this for you.

  • Tracking on deep pages

    No GA4 or GTM on the homepage, so there was nothing to compare /pl/Gifting/1711264269779 against.

  • GA4 measurement ID

    Found G-CCRV6W4CXY (+1 more).

  • Consent Mode v2

    Calls to `gtag('consent', …)` are present in the initial HTML.

  • PII in URL

    No emails or phone numbers detected in the URL.

  • Meta Pixel

    Meta Pixel is initialised.

  • TikTok Pixel

    TikTok Pixel is initialised.

  • Google Ads conversion

    Found AW-1031919983.

  • Tracking script weight

    146.5 KB across identified analytics + tag-manager scripts.

  • GTM debug mode

    No GTM debug/preview parameters exposed.

  • HTTPS

    Page served over HTTPS — tracking pixels can set secure cookies and Consent Mode v2 works correctly.

  • Consent banner

    A consent-management platform (OneTrust / Cookiebot / etc.) is loading on this page.

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TagEasy tracking quality for lowes.com

HTML

<a href="https://www.tageasy.io/sites/lowes.com" target="_blank" rel="noopener">
  <img src="https://www.tageasy.io/api/public-badge/lowes.com.svg" alt="TagEasy tracking quality for lowes.com" width="240" height="44" />
</a>

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