TagEasy tracking audit

92out of 100

lowes.com

Healthy tracking setup

Solid setup — running 6 ad pixels and 1 session-replay tool.

GA4Google AdsMeta PixelTikTok PixelPinterestSnap+ 2 more
Audited Sep 29, 2026Visit site
audited byTagEasy
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Vendors detected (8)

Across the homepage HTML and the GTM container (if one is loaded). Grouped by category.

Ad pixels
Google AdsMeta PixelTikTok PixelPinterestSnapReddit
Analytics
GA4
Session replay
FullStory

What we found

  • GTM container

    Warn

    No GTM container detected. Tags loaded directly in HTML are harder to audit + govern.

    How TagEasy helps: A container lets you swap tags without redeploying. TagEasy can generate one for you.

  • Single GA4 property

    Warn

    2 different GA4 measurement IDs detected on the same page. This is sometimes intentional (parallel reporting), more often a misconfig that fragments your data.

    How TagEasy helps: TagEasy's tag inventory flags duplicate vendor IDs across your sites.

  • DataLayer initialised

    Warn

    No `window.dataLayer` initialisation detected in the initial HTML. Most templating libraries don't do this for you.

    How TagEasy helps: TagEasy's install snippet sets this up correctly.

  • Tracking on deep pages

    Warn

    No GA4 or GTM on the homepage, so there was nothing to compare /pl/Gifting/1711264269779 against.

  • GA4 measurement ID

    Pass

    Found G-CCRV6W4CXY (+1 more).

  • Consent Mode v2

    Pass

    Calls to `gtag('consent', …)` are present in the initial HTML.

  • PII in URL

    Pass

    No emails or phone numbers detected in the URL.

  • Meta Pixel

    Pass

    Meta Pixel is initialised.

  • TikTok Pixel

    Pass

    TikTok Pixel is initialised.

  • Google Ads conversion

    Pass

    Found AW-1031919983.

  • Tracking script weight

    Pass

    146.5 KB across identified analytics + tag-manager scripts.

  • GTM debug mode

    Pass

    No GTM debug/preview parameters exposed.

  • HTTPS

    Pass

    Page served over HTTPS — tracking pixels can set secure cookies and Consent Mode v2 works correctly.

  • Consent banner

    Pass

    A consent-management platform (OneTrust / Cookiebot / etc.) is loading on this page.

Keep it that way.

TagEasy monitors every tag continuously — so the moment a deploy drops your purchase tag, you find out, not your CFO.

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