TagEasy tracking profile
booking.com
Needs attention
Mostly there (running 3 ad pixels and 1 session-replay tool), but missing Consent Mode v2 + PII visible in the URL drops the score.
Needs attention
Vendors detected (6)
Across the homepage HTML and the GTM container (if one is loaded). Grouped by category.
What we see
Booking.com's tracking audit shows a single snapshot at 57/100 with no movement to benchmark yet. The stack is ad-heavy with GA4/GTM at its core, Hotjar for session replay, and pixels from Google, Reddit, and Bing—but it's missing Consent Mode v2 signaling required since March 2024 for EU compliance. More pressing, the audited URL itself contains PII that's flowing directly to every analytics and ad platform on the page, creating immediate privacy leakage. Getting Consent Mode v2 live and sanitizing URLs should be the next priorities.
Score history
3 audits · 2 not scored
What the latest audit found
Consent Mode v2
No Consent Mode v2 signals detected. Required for EU traffic since March 2024.
PII in URL
The audited URL contains what looks like PII (email / phone). PII in URLs leaks to every analytics + ad pixel on the page.
Meta Pixel
No Meta Pixel detected — fine if you don’t advertise on Meta.
TikTok Pixel
No TikTok Pixel — fine if TikTok ads aren’t part of your stack.
Single GA4 property
2 different GA4 measurement IDs detected on the same page. This is sometimes intentional (parallel reporting), more often a misconfig that fragments your data.
Tracking on deep pages
Couldn’t test a second page — no suitable second page linked from the homepage. Tracking parity across page types is unverified.
GA4 measurement ID
Found G-SEJWFCBCVM (+1 more).
GTM container
Container GTM-5Q664QZ is loading.
Google Ads conversion
Found AW-988382855.
Tracking script weight
97.7 KB across identified analytics + tag-manager scripts.
GTM debug mode
No GTM debug/preview parameters exposed.
HTTPS
Page served over HTTPS — tracking pixels can set secure cookies and Consent Mode v2 works correctly.
Consent banner
A consent-management platform (OneTrust / Cookiebot / etc.) is loading on this page.
DataLayer initialised
The page initialises `window.dataLayer` — standard GTM-ready foundation.
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HTML
<a href="https://www.tageasy.io/sites/booking.com" target="_blank" rel="noopener">
<img src="https://www.tageasy.io/api/public-badge/booking.com.svg" alt="TagEasy tracking quality for booking.com" width="240" height="44" />
</a>Building a dashboard? The latest audit is also available as JSON at /api/public-audit/by-domain/booking.com. Free + CORS-open, 60 requests / hour per IP.
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