TagEasy

TagEasy tracking audit

57out of 100

booking.com

Needs attention

Mostly there (running 3 ad pixels and 1 session-replay tool), but missing Consent Mode v2 + PII visible in the URL drops the score.

GA4GTMGoogle AdsRedditBing UETHotjar
Audited Sep 25, 2026Visit site
audited byTagEasy
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Vendors detected (6)

Across the homepage HTML and the GTM container (if one is loaded). Grouped by category.

Ad pixels
Google AdsRedditBing UET
Analytics
GA4GTM
Session replay
Hotjar

What we found

  • Consent Mode v2

    Fail

    No Consent Mode v2 signals detected. Required for EU traffic since March 2024.

    How TagEasy helps: TagEasy audits your container against Consent Mode v2 + flags ad tags missing the signal.

  • PII in URL

    Fail

    The audited URL contains what looks like PII (email / phone). PII in URLs leaks to every analytics + ad pixel on the page.

    How TagEasy helps: TagEasy’s PII scan flags this in your dataLayer + URL params per event.

  • Meta Pixel

    Warn

    No Meta Pixel detected — fine if you don’t advertise on Meta.

    How TagEasy helps: TagEasy auto-configures Meta Pixel + Conversions API if you want it.

  • TikTok Pixel

    Warn

    No TikTok Pixel — fine if TikTok ads aren’t part of your stack.

    How TagEasy helps: TagEasy auto-configures the TikTok Pixel if you need it.

  • Single GA4 property

    Warn

    2 different GA4 measurement IDs detected on the same page. This is sometimes intentional (parallel reporting), more often a misconfig that fragments your data.

    How TagEasy helps: TagEasy's tag inventory flags duplicate vendor IDs across your sites.

  • Tracking on deep pages

    Warn

    Couldn’t test a second page — no suitable second page linked from the homepage. Tracking parity across page types is unverified.

  • GA4 measurement ID

    Pass

    Found G-SEJWFCBCVM (+1 more).

  • GTM container

    Pass

    Container GTM-5Q664QZ is loading.

  • Google Ads conversion

    Pass

    Found AW-988382855.

  • Tracking script weight

    Pass

    97.7 KB across identified analytics + tag-manager scripts.

  • GTM debug mode

    Pass

    No GTM debug/preview parameters exposed.

  • HTTPS

    Pass

    Page served over HTTPS — tracking pixels can set secure cookies and Consent Mode v2 works correctly.

  • Consent banner

    Pass

    A consent-management platform (OneTrust / Cookiebot / etc.) is loading on this page.

  • DataLayer initialised

    Pass

    The page initialises `window.dataLayer` — standard GTM-ready foundation.

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