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TagEasy tracking audit

70out of 100

everlane.com

Needs attention

Mostly there (Shopify) (running 3 ad pixels, 1 session-replay tool, 2 error-monitoring tools, and 2 DTC marketing tools), but missing Consent Mode v2 drops the score.

ShopifyGA4GTMMeta PixelTikTok PixelKlaviyoShopify Analytics+ 5 more
Audited Oct 16, 2026Visit site
audited byTagEasy
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Vendors detected (11)

Across the homepage HTML and the GTM container (if one is loaded). Grouped by category.

Ad pixels
Meta PixelTikTok PixelBing UET
Analytics
GA4GTMShopify Analytics
DTC / Marketing
KlaviyoAttentive
Session replay
Hotjar
Error monitoring
New Relic BrowserBugsnag

Top 68% of Shopify sites we've audited

Across 76 audited Shopify domains, the median score is 77. everlane.com sits below the median by 7 points.

Shopify benchmarks

What we found

  • Consent Mode v2

    Fail

    No Consent Mode v2 signals detected. Required for EU traffic since March 2024.

    How TagEasy helps: TagEasy audits your container against Consent Mode v2 + flags ad tags missing the signal.

  • Google Ads conversion

    Warn

    No Google Ads conversion tag detected — fine if you don’t run Google Ads.

    How TagEasy helps: TagEasy auto-configures Google Ads conversions on the goals step of the wizard.

  • Tracking on deep pages

    Warn

    No GA4 or GTM on the homepage, so there was nothing to compare /products/f-swtr-boi-hzip-ls-brn against.

  • GA4 measurement ID

    Pass

    Found G-WF5LJ1CEFC.

  • GTM container

    Pass

    Container GTM-WRMMNVB is loading.

  • PII in URL

    Pass

    No emails or phone numbers detected in the URL.

  • Meta Pixel

    Pass

    Meta Pixel is initialised.

  • TikTok Pixel

    Pass

    TikTok Pixel is initialised.

  • Tracking script weight

    Pass

    97.7 KB across identified analytics + tag-manager scripts.

  • GTM debug mode

    Pass

    No GTM debug/preview parameters exposed.

  • HTTPS

    Pass

    Page served over HTTPS — tracking pixels can set secure cookies and Consent Mode v2 works correctly.

  • Single GA4 property

    Pass

    Exactly one GA4 property loading.

  • Consent banner

    Pass

    A consent-management platform (OneTrust / Cookiebot / etc.) is loading on this page.

  • DataLayer initialised

    Pass

    The page initialises `window.dataLayer` — standard GTM-ready foundation.

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