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TagEasy

TagEasy tracking audit

69out of 100

casper.com

Needs attention

Mostly there (Shopify) (running 2 ad pixels, 1 session-replay tool, and 1 DTC marketing tool), but missing Consent Mode v2 drops the score.

ShopifyGA4GTMMeta PixelShopify AnalyticsAttentiveSnap+ 1 more
Audited Oct 16, 2026Visit site
audited byTagEasy
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Vendors detected (7)

Across the homepage HTML and the GTM container (if one is loaded). Grouped by category.

Ad pixels
Meta PixelSnap
Analytics
GA4GTMShopify Analytics
DTC / Marketing
Attentive
Session replay
Hotjar

Top 80% of Shopify sites we've audited

Across 76 audited Shopify domains, the median score is 77. casper.com sits below the median by 8 points.

Shopify benchmarks

What we found

  • Consent Mode v2

    Fail

    No Consent Mode v2 signals detected. Required for EU traffic since March 2024.

    How TagEasy helps: TagEasy audits your container against Consent Mode v2 + flags ad tags missing the signal.

  • TikTok Pixel

    Warn

    No TikTok Pixel — fine if TikTok ads aren’t part of your stack.

    How TagEasy helps: TagEasy auto-configures the TikTok Pixel if you need it.

  • Google Ads conversion

    Warn

    No Google Ads conversion tag detected — fine if you don’t run Google Ads.

    How TagEasy helps: TagEasy auto-configures Google Ads conversions on the goals step of the wizard.

  • Single GA4 property

    Warn

    2 different GA4 measurement IDs detected on the same page. This is sometimes intentional (parallel reporting), more often a misconfig that fragments your data.

    How TagEasy helps: TagEasy's tag inventory flags duplicate vendor IDs across your sites.

  • Consent banner

    Warn

    No consent-management platform detected. If you serve EU/UK traffic, you almost certainly need one.

    How TagEasy helps: TagEasy's container audits flag tags that fire before consent is granted.

  • Tracking on deep pages

    Warn

    No GA4 or GTM on the homepage, so there was nothing to compare /products/casper-one-foam against.

  • GA4 measurement ID

    Pass

    Found G-SY292B36VT (+1 more).

  • GTM container

    Pass

    Container GTM-5WCH2JZH is loading.

  • PII in URL

    Pass

    No emails or phone numbers detected in the URL.

  • Meta Pixel

    Pass

    Meta Pixel is initialised.

  • Tracking script weight

    Pass

    97.7 KB across identified analytics + tag-manager scripts.

  • GTM debug mode

    Pass

    No GTM debug/preview parameters exposed.

  • HTTPS

    Pass

    Page served over HTTPS — tracking pixels can set secure cookies and Consent Mode v2 works correctly.

  • DataLayer initialised

    Pass

    The page initialises `window.dataLayer` — standard GTM-ready foundation.

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