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TagEasy

TagEasy tracking audit

95out of 100

magicspoon.com

Healthy tracking setup

Solid setup — running 7 ad pixels, 2 session-replay tools, 1 A/B testing platform, 1 error-monitoring tool, plus 2 more categories on Shopify.

ShopifyGA4GTMGoogle AdsMeta PixelTikTok PixelKlaviyo+ 11 more
Audited Oct 16, 2026Visit site
audited byTagEasy
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Vendors detected (17)

Across the homepage HTML and the GTM container (if one is loaded). Grouped by category.

Ad pixels
Google AdsMeta PixelTikTok PixelPinterestSnapRedditBing UET
Analytics
GA4GTMShopify Analytics
DTC / Marketing
KlaviyoAttentive
Session replay
HotjarMicrosoft Clarity
A/B testing
Convert
Error monitoring
Datadog RUM
Affiliate / partner
Impact

Top 33% of Shopify sites we've audited

Across 76 audited Shopify domains, the median score is 77. magicspoon.com sits above the median by 18 points.

Shopify benchmarks

What we found

  • Consent on custom pixels

    Fail

    2 advertising pixels in this container are deployed as custom HTML with no consent configuration. Google's built-in consent handling doesn't apply to custom HTML tags, so they fire whenever the trigger matches — including for visitors who refused tracking.

    How TagEasy helps: Set additional consent requirements on the tag, or move the pixel to its official GTM template, which honours Consent Mode.

  • Single GA4 property

    Warn

    2 different GA4 measurement IDs detected on the same page. This is sometimes intentional (parallel reporting), more often a misconfig that fragments your data.

    How TagEasy helps: TagEasy's tag inventory flags duplicate vendor IDs across your sites.

  • Consent banner

    Warn

    No consent-management platform detected. If you serve EU/UK traffic, you almost certainly need one.

    How TagEasy helps: TagEasy's container audits flag tags that fire before consent is granted.

  • Duplicate GA4 event tags

    Warn

    12 GA4 event names are fired by more than one live tag in this container (behavior ×22, add_to_cart ×2, login ×2). Sometimes deliberate, more often double-counting that inflates conversions and teaches ad platforms to bid on traffic that didn't convert.

    How TagEasy helps: Check whether both tags fire on the same trigger — if they do, one of them is counting the same action twice.

  • GA4 measurement ID

    Pass

    Found G-3E75DGK7Y1 (+1 more).

  • GTM container

    Pass

    Container GTM-NQ4J4SH is loading.

  • Consent Mode v2

    Pass

    Consent Mode defaults were set during page load (the rendered page carries Google's consent state).

  • PII in URL

    Pass

    No emails or phone numbers detected in the URL.

  • Meta Pixel

    Pass

    Meta Pixel is initialised.

  • TikTok Pixel

    Pass

    TikTok Pixel is initialised.

  • Google Ads conversion

    Pass

    Found AW-755356944.

  • Tracking script weight

    Pass

    0 B across identified analytics + tag-manager scripts.

  • GTM debug mode

    Pass

    No GTM debug/preview parameters exposed.

  • HTTPS

    Pass

    Page served over HTTPS — tracking pixels can set secure cookies and Consent Mode v2 works correctly.

  • DataLayer initialised

    Pass

    The page initialises `window.dataLayer` — standard GTM-ready foundation.

  • Purchase event carries revenue

    Pass

    GA4 purchase tracking is wired to send revenue — the purchase tag forwards e-commerce data or explicit value and currency parameters.

Keep it that way.

TagEasy monitors every tag continuously — so the moment a deploy drops your purchase tag, you find out, not your CFO.

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