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TagEasy

TagEasy tracking audit

96out of 100

kettleandfire.com

Healthy tracking setup

Solid setup — running 5 ad pixels, 3 session-replay tools, 1 A/B testing platform, and 1 DTC marketing tool on Shopify.

ShopifyGA4GTMGoogle AdsMeta PixelTikTok PixelKlaviyo+ 7 more
Audited Oct 16, 2026Visit site
audited byTagEasy
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Vendors detected (13)

Across the homepage HTML and the GTM container (if one is loaded). Grouped by category.

Ad pixels
Google AdsMeta PixelTikTok PixelRedditBing UET
Analytics
GA4GTMShopify Analytics
DTC / Marketing
Klaviyo
Session replay
HotjarMicrosoft ClarityFullStory
A/B testing
VWO

Top 22% of Shopify sites we've audited

Across 76 audited Shopify domains, the median score is 77. kettleandfire.com sits above the median by 19 points.

Shopify benchmarks

What we found

  • Consent on custom pixels

    Fail

    1 advertising pixel in this container is deployed as custom HTML with no consent configuration. Google's built-in consent handling doesn't apply to custom HTML tags, so it fires whenever the trigger matches — including for visitors who refused tracking.

    How TagEasy helps: Set additional consent requirements on the tag, or move the pixel to its official GTM template, which honours Consent Mode.

  • GA4 measurement ID

    Pass

    Found G-SM9L4C6V9Y.

  • GTM container

    Pass

    Container GTM-KKNXRVD is loading.

  • Consent Mode v2

    Pass

    Calls to `gtag('consent', …)` are present in the initial HTML.

  • PII in URL

    Pass

    No emails or phone numbers detected in the URL.

  • Meta Pixel

    Pass

    Meta Pixel is initialised.

  • TikTok Pixel

    Pass

    TikTok Pixel is initialised.

  • Google Ads conversion

    Pass

    Found AW-1014247621.

  • Tracking script weight

    Pass

    0 B across identified analytics + tag-manager scripts.

  • GTM debug mode

    Pass

    No GTM debug/preview parameters exposed.

  • HTTPS

    Pass

    Page served over HTTPS — tracking pixels can set secure cookies and Consent Mode v2 works correctly.

  • Single GA4 property

    Pass

    Exactly one GA4 property loading.

  • Consent banner

    Pass

    A consent-management platform (OneTrust / Cookiebot / etc.) is loading on this page.

  • DataLayer initialised

    Pass

    The page initialises `window.dataLayer` — standard GTM-ready foundation.

  • Tracking on deep pages

    Pass

    Tracking is consistent between the homepage and /products/grass-fed-beef-bone-broth — the same GTM container loads on both.

Keep it that way.

TagEasy monitors every tag continuously — so the moment a deploy drops your purchase tag, you find out, not your CFO.

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