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TagEasy

TagEasy tracking audit

66out of 100

thursdayboots.com

Needs attention

Mostly there (Shopify) (running 5 ad pixels, 1 product-analytics tool, 1 error-monitoring tool, and 1 DTC marketing tool), but missing Consent Mode v2 drops the score.

ShopifyGA4Google AdsMeta PixelKlaviyoShopify AnalyticsPinterest+ 4 more
Audited Oct 16, 2026Visit site
audited byTagEasy
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Vendors detected (10)

Across the homepage HTML and the GTM container (if one is loaded). Grouped by category.

Ad pixels
Google AdsMeta PixelPinterestSnapBing UET
Analytics
GA4Shopify AnalyticsHeap
DTC / Marketing
Klaviyo
Error monitoring
New Relic Browser

Top 96% of Shopify sites we've audited

Across 76 audited Shopify domains, the median score is 77. thursdayboots.com sits below the median by 11 points.

Shopify benchmarks

What we found

  • Consent Mode v2

    Fail

    No Consent Mode v2 signals detected. Required for EU traffic since March 2024.

    How TagEasy helps: TagEasy audits your container against Consent Mode v2 + flags ad tags missing the signal.

  • GTM container

    Warn

    No GTM container detected. Tags loaded directly in HTML are harder to audit + govern.

    How TagEasy helps: A container lets you swap tags without redeploying. TagEasy can generate one for you.

  • TikTok Pixel

    Warn

    No TikTok Pixel — fine if TikTok ads aren’t part of your stack.

    How TagEasy helps: TagEasy auto-configures the TikTok Pixel if you need it.

  • Consent banner

    Warn

    No consent-management platform detected. If you serve EU/UK traffic, you almost certainly need one.

    How TagEasy helps: TagEasy's container audits flag tags that fire before consent is granted.

  • DataLayer initialised

    Warn

    No `window.dataLayer` initialisation detected in the initial HTML. Most templating libraries don't do this for you.

    How TagEasy helps: TagEasy's install snippet sets this up correctly.

  • Tracking on deep pages

    Warn

    No GA4 or GTM on the homepage, so there was nothing to compare /products/gift-cards against.

  • GA4 measurement ID

    Pass

    Found G-FSYNS9LBTD.

  • PII in URL

    Pass

    No emails or phone numbers detected in the URL.

  • Meta Pixel

    Pass

    Meta Pixel is initialised.

  • Google Ads conversion

    Pass

    Found AW-787860359.

  • Tracking script weight

    Pass

    117.2 KB across identified analytics + tag-manager scripts.

  • GTM debug mode

    Pass

    No GTM debug/preview parameters exposed.

  • HTTPS

    Pass

    Page served over HTTPS — tracking pixels can set secure cookies and Consent Mode v2 works correctly.

  • Single GA4 property

    Pass

    Exactly one GA4 property loading.

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