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Field notes on conversion tracking

What breaks, why it breaks, and how to fix it. GA4, Google Tag Manager, consent, server-side tagging and ad pixels, written from what we see in the public audit corpus.

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All ga4 · 32 gtm · 17 ecommerce · 9 attribution · 8 consent-mode-v2 · 8 debugging · 8 google-ads · 8 privacy · 7 tracking-quality · 7 reporting · 6

1 post tagged benchmarks. Show all

Oct 19, 2026 3 min read
The median website scores 49 out of 100 on tracking. Here is what that means.
Across 455 public audits as of October 2026, the median tracking score is 49, GA4 is detected on 44 percent of sites, and 8 percent pass Consent Mode v2. A tour of the corpus and what a decent score looks like.
tracking-qualitybenchmarksconsent-mode-v2
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Field notes on conversion tracking

The median website scores 49 out of 100 on tracking. Here is what that means.