The free auditor has now scored enough public websites to say something about the field. The numbers below are from the live corpus as read on 15 October 2026: 455 scored audits, recomputed hourly at tageasy.io/benchmarks. They will drift as the corpus grows; the shape of the findings will not.
The headline numbers
- Median tracking score: 49 out of 100. Mean: 58.
- 42 sites score 80 or above. 245 sit between 40 and 59.
- GA4 is detected on 44 percent of sites, and GTM on 38 percent.
- Meta Pixel is detected on 29 percent, Google Ads on 30 percent, TikTok on 15 percent.
- 8 percent of sites pass the Consent Mode v2 check. 92 percent fail it.
That last number is the one to sit with. Nine sites in ten that run Google tags do not send the consent signals Google has required for EEA and UK advertising since March 2024.
Where sites fail
Ranked by failure rate, the checks that trip up the most sites are:
- Consent on custom pixels. Fails on 100 percent of containers it applies to. Advertising pixels pasted into Custom HTML tags with no consent gate.
- Consent Mode v2. 92 percent fail. No gtag consent defaults in the initial HTML.
- GA4 measurement ID. 56 percent fail. Over half of audited sites have no GA4 at all.
- Purchase event carries revenue. 6 percent fail among sites with a GA4 purchase tag. Small, but every one of those is a store counting purchases worth nothing.
- Tracking on deep pages. 5 percent fail outright, 43 percent warn. Tracking that covers the homepage and not the product page.
The checks that almost nobody fails are the ones that are either obvious or enforced by platforms: HTTPS, PII in the URL, GTM debug parameters.
What a 49 looks like
A site at the median typically has a GA4 tag and maybe a Meta Pixel, no consent signals, a container that was set up once and has a couple of dead tags, and tracking that is complete on the homepage and patchy elsewhere. It records sessions. It does not reliably record conversions, and it is not compliant for European visitors.
What an 80 looks like
GA4 and ad pixels present and loaded through templates. Consent defaults set before any tag fires. The purchase tag carries revenue. The same IDs on every template. Script weight under 200 KB. The sites above 80 are not doing anything exotic; they are doing the ordinary things completely.
The platform split
Shopify stores make up 16 percent of the corpus, WordPress 9 percent and Webflow 4 percent; 68 percent could not be identified from the HTML. Shopify is the only platform with enough audits to publish its own benchmark page yet. The others publish once they pass 50 audits.
How to read your own score
The score is earned weight over achievable weight, so checks that do not apply to you, such as TikTok on a site that does not advertise there, do not drag it down. A warning earns partial credit; a failure earns none. Above 80 is a healthy setup. Between 60 and 80 usually means one hard failure, most often Consent Mode. Below 60 means foundational gaps.
FAQ
What is a good tracking score?
Above 80. At that level the foundations are present, consent is handled and the money events carry value. The median site scores 49 and is typically missing consent signals and complete coverage.
Why do so many sites fail Consent Mode v2?
Because nothing visibly breaks when it is missing. Ads keep serving and reports keep filling. The cost is modelled conversions degrading and remarketing lists shrinking for EEA and UK traffic, which shows up as worse performance, not as an error.
Can I compare my site against others on my platform?
Yes, where the corpus has enough audits. Shopify has a benchmark page now, and each other platform publishes once it reaches 50 audits.
Score your own site at tageasy.io/check. Your result joins the benchmarks when it finishes.