TagEasy tracking profile
ridgewallet.com
Needs attention
Mostly there (Shopify) (running 7 ad pixels, 1 session-replay tool, and 1 DTC marketing tool), but missing Consent Mode v2 drops the score.
Needs attention
Vendors detected (12)
Across the homepage HTML and the GTM container (if one is loaded). Grouped by category.
What we see
Ridge Wallet's tracking setup is holding steady at a score of 68, with a seven-vendor ad pixel constellation layered atop a standard analytics core (GA4, GTM, Shopify Analytics) plus Hotjar and Klaviyo—a typical DTC posture. The biggest friction point is missing Consent Mode v2 signals, which has been mandatory for EU traffic since March 2024, leaving the stack exposed to compliance risk. On top of that, 405.3 KB of tracking scripts is dragging page load performance; migrating to server-side tagging or async loading would free up meaningful LCP headroom. Next step: wire up Consent Mode v2 and right-size the script payload.
Score history
1 audit
| When | Score | Vendors | Report |
|---|---|---|---|
| Oct 16, 2026, 01:10 AM UTC | 68 | GA4, GTM, Google Ads, Meta Pixel, TikTok Pixel, Klaviyo, Shopify Analytics, Snap, Reddit, Bing UET, LinkedIn Insight, Hotjar | Open |
What the latest audit found
Consent Mode v2
No Consent Mode v2 signals detected. Required for EU traffic since March 2024.
Tracking script weight
405.3 KB of tracking scripts — that’s a real LCP hit. Server-side tagging or async loading can cut this.
Single GA4 property
3 different GA4 measurement IDs detected on the same page. This is sometimes intentional (parallel reporting), more often a misconfig that fragments your data.
Consent banner
No consent-management platform detected. If you serve EU/UK traffic, you almost certainly need one.
Tracking on deep pages
Couldn’t test a second page — no suitable second page linked from the homepage. Tracking parity across page types is unverified.
GA4 measurement ID
Found G-M554GRGBNJ (+2 more).
GTM container
Container GTM-MBZQQTS is loading.
PII in URL
No emails or phone numbers detected in the URL.
Meta Pixel
Meta Pixel is initialised.
TikTok Pixel
TikTok Pixel is initialised.
Google Ads conversion
Found AW-11363115914.
GTM debug mode
No GTM debug/preview parameters exposed.
HTTPS
Page served over HTTPS — tracking pixels can set secure cookies and Consent Mode v2 works correctly.
DataLayer initialised
The page initialises `window.dataLayer` — standard GTM-ready foundation.
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