TagEasy tracking profile
foxnews.com
Needs attention
Mostly there (running 2 ad pixels, 1 CDP, and 1 A/B testing platform), but missing Consent Mode v2 drops the score.
Needs attention
Vendors detected (5)
Across the homepage HTML and the GTM container (if one is loaded). Grouped by category.
What we see
Fox News runs a balanced CDP-first stack anchored by Segment, GA4, and dual ad pixels (Google Ads and Bing UET), complemented by Optimizely testing—a fairly mature setup. With just one audit snapshot, there's no trajectory to assess yet. The critical gap is Consent Mode v2; despite routing through Segment to GA4 and ad platforms, no CM v2 signals are firing, which creates compliance risk for EU audiences post-March 2024. The site does correctly report GA4 measurement IDs and Google Ads conversions. Getting Consent Mode v2 live should be the immediate priority to unblock full EU targeting.
Score history
2 audits · 1 not scored
What the latest audit found
Consent Mode v2
No Consent Mode v2 signals detected. Required for EU traffic since March 2024.
GTM container
No GTM container detected. Tags loaded directly in HTML are harder to audit + govern.
Meta Pixel
No Meta Pixel detected — fine if you don’t advertise on Meta.
TikTok Pixel
No TikTok Pixel — fine if TikTok ads aren’t part of your stack.
Consent banner
No consent-management platform detected. If you serve EU/UK traffic, you almost certainly need one.
DataLayer initialised
No `window.dataLayer` initialisation detected in the initial HTML. Most templating libraries don't do this for you.
Tracking on deep pages
No GA4 or GTM on the homepage, so there was nothing to compare /category/us/blue-city-crime against.
GA4 measurement ID
Found G-NW9WX3ZPEG.
PII in URL
No emails or phone numbers detected in the URL.
Google Ads conversion
Found AW-780970426.
Tracking script weight
166.0 KB across identified analytics + tag-manager scripts.
GTM debug mode
No GTM debug/preview parameters exposed.
HTTPS
Page served over HTTPS — tracking pixels can set secure cookies and Consent Mode v2 works correctly.
Single GA4 property
Exactly one GA4 property loading.
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