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TagEasy

TagEasy tracking audit

72out of 100

lululemon.com

Needs attention

Mostly there (running 7 ad pixels, 1 session-replay tool, 1 error-monitoring tool, and 1 affiliate tracker), but missing Consent Mode v2 drops the score.

GA4GTMGoogle AdsMeta PixelTikTok PixelPinterest+ 6 more
Audited Oct 16, 2026Visit site
audited byTagEasy
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Vendors detected (12)

Across the homepage HTML and the GTM container (if one is loaded). Grouped by category.

Ad pixels
Google AdsMeta PixelTikTok PixelPinterestSnapRedditBing UET
Analytics
GA4GTM
Session replay
Hotjar
Error monitoring
Datadog RUM
Affiliate / partner
Awin

What we found

  • Consent Mode v2

    Fail

    No Consent Mode v2 signals detected. Required for EU traffic since March 2024.

    How TagEasy helps: TagEasy audits your container against Consent Mode v2 + flags ad tags missing the signal.

  • Single GA4 property

    Warn

    2 different GA4 measurement IDs detected on the same page. This is sometimes intentional (parallel reporting), more often a misconfig that fragments your data.

    How TagEasy helps: TagEasy's tag inventory flags duplicate vendor IDs across your sites.

  • DataLayer initialised

    Warn

    No `window.dataLayer` initialisation detected in the initial HTML. Most templating libraries don't do this for you.

    How TagEasy helps: TagEasy's install snippet sets this up correctly.

  • Tracking on deep pages

    Warn

    Couldn’t test a second page — no suitable second page linked from the homepage. Tracking parity across page types is unverified.

  • GA4 measurement ID

    Pass

    Found G-4ZRJ21056F (+1 more).

  • GTM container

    Pass

    Container GTM-PKLTKG52 is loading.

  • PII in URL

    Pass

    No emails or phone numbers detected in the URL.

  • Meta Pixel

    Pass

    Meta Pixel is initialised.

  • TikTok Pixel

    Pass

    TikTok Pixel is initialised.

  • Google Ads conversion

    Pass

    Found AW-855376633.

  • Tracking script weight

    Pass

    156.3 KB across identified analytics + tag-manager scripts.

  • GTM debug mode

    Pass

    No GTM debug/preview parameters exposed.

  • HTTPS

    Pass

    Page served over HTTPS — tracking pixels can set secure cookies and Consent Mode v2 works correctly.

  • Consent banner

    Pass

    A consent-management platform (OneTrust / Cookiebot / etc.) is loading on this page.

Want this fixed?

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