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TagEasy

TagEasy tracking audit

94out of 100

patagonia.com

Healthy tracking setup

Solid setup — running 6 ad pixels, 1 session-replay tool, 1 A/B testing platform, and 1 DTC marketing tool.

GA4GTMGoogle AdsTikTok PixelAttentiveSnap+ 5 more
Audited Oct 16, 2026Visit site
audited byTagEasy
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Vendors detected (11)

Across the homepage HTML and the GTM container (if one is loaded). Grouped by category.

Ad pixels
Google AdsTikTok PixelSnapRedditBing UETLinkedIn Insight
Analytics
GA4GTM
DTC / Marketing
Attentive
Session replay
Hotjar
A/B testing
AB Tasty

What we found

  • Meta Pixel

    Warn

    No Meta Pixel detected — fine if you don’t advertise on Meta.

    How TagEasy helps: TagEasy auto-configures Meta Pixel + Conversions API if you want it.

  • Single GA4 property

    Warn

    2 different GA4 measurement IDs detected on the same page. This is sometimes intentional (parallel reporting), more often a misconfig that fragments your data.

    How TagEasy helps: TagEasy's tag inventory flags duplicate vendor IDs across your sites.

  • Tracking on deep pages

    Warn

    Couldn’t test a second page — no suitable second page linked from the homepage. Tracking parity across page types is unverified.

  • GA4 measurement ID

    Pass

    Found G-0D9SVNG2KL (+1 more).

  • GTM container

    Pass

    Container GTM-TG49M3T9 is loading.

  • Consent Mode v2

    Pass

    Calls to `gtag('consent', …)` are present in the initial HTML.

  • PII in URL

    Pass

    No emails or phone numbers detected in the URL.

  • TikTok Pixel

    Pass

    TikTok Pixel is initialised.

  • Google Ads conversion

    Pass

    Found AW-965915050.

  • Tracking script weight

    Pass

    97.7 KB across identified analytics + tag-manager scripts.

  • GTM debug mode

    Pass

    No GTM debug/preview parameters exposed.

  • HTTPS

    Pass

    Page served over HTTPS — tracking pixels can set secure cookies and Consent Mode v2 works correctly.

  • Consent banner

    Pass

    A consent-management platform (OneTrust / Cookiebot / etc.) is loading on this page.

  • DataLayer initialised

    Pass

    The page initialises `window.dataLayer` — standard GTM-ready foundation.

Keep it that way.

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