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TagEasy tracking audit

95out of 100

anthropic.com

Healthy tracking setup

Solid setup — running 1 session-replay tool on Webflow.

WebflowGA4GTMHotjar
Audited Oct 16, 2026Visit site
audited byTagEasy
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Vendors detected (3)

Across the homepage HTML and the GTM container (if one is loaded). Grouped by category.

Analytics
GA4GTM
Session replay
Hotjar

Top 1% of Webflow sites we've audited

Across 8 audited Webflow domains, the median score is 74. anthropic.com sits above the median by 21 points.

What we found

  • Meta Pixel

    Warn

    No Meta Pixel detected — fine if you don’t advertise on Meta.

    How TagEasy helps: TagEasy auto-configures Meta Pixel + Conversions API if you want it.

  • TikTok Pixel

    Warn

    No TikTok Pixel — fine if TikTok ads aren’t part of your stack.

    How TagEasy helps: TagEasy auto-configures the TikTok Pixel if you need it.

  • Google Ads conversion

    Warn

    No Google Ads conversion tag detected — fine if you don’t run Google Ads.

    How TagEasy helps: TagEasy auto-configures Google Ads conversions on the goals step of the wizard.

  • Consent banner

    Warn

    No consent-management platform detected. If you serve EU/UK traffic, you almost certainly need one.

    How TagEasy helps: TagEasy's container audits flag tags that fire before consent is granted.

  • DataLayer initialised

    Warn

    No `window.dataLayer` initialisation detected in the initial HTML. Most templating libraries don't do this for you.

    How TagEasy helps: TagEasy's install snippet sets this up correctly.

  • GA4 measurement ID

    Pass

    Found G-MT0111843S.

  • GTM container

    Pass

    Container GTM-KWW2N9TQ is loading.

  • Consent Mode v2

    Pass

    Consent Mode defaults were set during page load (the rendered page carries Google's consent state).

  • PII in URL

    Pass

    No emails or phone numbers detected in the URL.

  • Tracking script weight

    Pass

    0 B across identified analytics + tag-manager scripts.

  • GTM debug mode

    Pass

    No GTM debug/preview parameters exposed.

  • HTTPS

    Pass

    Page served over HTTPS — tracking pixels can set secure cookies and Consent Mode v2 works correctly.

  • Single GA4 property

    Pass

    Exactly one GA4 property loading.

Keep it that way.

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