TagEasy

TagEasy tracking audit

65out of 100

saatva.com

Needs attention

Mostly there (running 2 ad pixels, 1 product-analytics tool, 1 session-replay tool, 2 affiliate trackers, plus 1 more category), but missing Consent Mode v2 drops the score.

GA4GTMGoogle AdsAttentiveBing UETHotjar+ 3 more
Audited Sep 2, 2026Visit site
audited byTagEasy
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Vendors detected (9)

Across the homepage HTML and the GTM container (if one is loaded). Grouped by category.

Ad pixels
Google AdsBing UET
Analytics
GA4GTMPostHog
DTC / Marketing
Attentive
Session replay
Hotjar
Affiliate / partner
ShareASalePartnerStack

What we found

  • Consent Mode v2

    Fail

    No Consent Mode v2 signals detected. Required for EU traffic since March 2024.

    How TagEasy helps: TagEasy audits your container against Consent Mode v2 + flags ad tags missing the signal.

  • Tracking on deep pages

    Fail

    GA4 loads on the homepage but is missing on /blog/saatva-discount/. Deep pages are where purchases happen — tracking that stops one click in silently loses the conversions that matter most.

    How TagEasy helps: TagEasy scans every page type on a schedule and alerts when a container disappears from one of them.

  • Consent on custom pixels

    Fail

    1 advertising pixel in this container is deployed as custom HTML with no consent configuration. Google's built-in consent handling doesn't apply to custom HTML tags, so it fires whenever the trigger matches — including for visitors who refused tracking.

    How TagEasy helps: Set additional consent requirements on the tag, or move the pixel to its official GTM template, which honours Consent Mode.

  • Meta Pixel

    Warn

    No Meta Pixel detected — fine if you don’t advertise on Meta.

    How TagEasy helps: TagEasy auto-configures Meta Pixel + Conversions API if you want it.

  • TikTok Pixel

    Warn

    No TikTok Pixel — fine if TikTok ads aren’t part of your stack.

    How TagEasy helps: TagEasy auto-configures the TikTok Pixel if you need it.

  • Single GA4 property

    Warn

    6 different GA4 measurement IDs detected on the same page. This is sometimes intentional (parallel reporting), more often a misconfig that fragments your data.

    How TagEasy helps: TagEasy's tag inventory flags duplicate vendor IDs across your sites.

  • Consent banner

    Warn

    No consent-management platform detected. If you serve EU/UK traffic, you almost certainly need one.

    How TagEasy helps: TagEasy's container audits flag tags that fire before consent is granted.

  • Duplicate GA4 event tags

    Warn

    3 GA4 event names are fired by more than one live tag in this container (quiz_question_answered ×2, quiz_result_page_action ×2, email_signup ×2). Sometimes deliberate, more often double-counting that inflates conversions and teaches ad platforms to bid on traffic that didn't convert.

    How TagEasy helps: Check whether both tags fire on the same trigger — if they do, one of them is counting the same action twice.

  • GA4 measurement ID

    Pass

    Found G-Y7HYXEGZB0 (+5 more).

  • GTM container

    Pass

    Container GTM-M2MS93 is loading.

  • PII in URL

    Pass

    No emails or phone numbers detected in the URL.

  • Google Ads conversion

    Pass

    Found AW-881501162.

  • Tracking script weight

    Pass

    0 B across identified analytics + tag-manager scripts.

  • GTM debug mode

    Pass

    No GTM debug/preview parameters exposed.

  • HTTPS

    Pass

    Page served over HTTPS — tracking pixels can set secure cookies and Consent Mode v2 works correctly.

  • DataLayer initialised

    Pass

    The page initialises `window.dataLayer` — standard GTM-ready foundation.

  • Purchase event carries revenue

    Pass

    GA4 purchase tracking is wired to send revenue — the purchase tag forwards e-commerce data or explicit value and currency parameters.

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