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Field notes on conversion tracking

What breaks, why it breaks, and how to fix it. GA4, Google Tag Manager, consent, server-side tagging and ad pixels, written from what we see in the public audit corpus.

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1 post tagged spa. Show all

Aug 21, 2026 5 min read
Tracking single-page apps: why your pageviews are wrong
In a React/Vue/SPA, the page never fully reloads — so GA4 records one pageview for a whole session of navigation. Here is how to fire virtual pageviews on route changes.
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Field notes on conversion tracking

Tracking single-page apps: why your pageviews are wrong