Field notes on conversion tracking
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Allga4 · 31gtm · 17ecommerce · 9attribution · 8debugging · 8google-ads · 8consent-mode-v2 · 7privacy · 7reporting · 6tracking-quality · 65 posts tagged server-side-tagging. Show all
- 5 min read
Meta CAPI: Conversions API Gateway vs self-hosted vs GTM server
There are three common ways to run the Meta Conversions API, and they trade setup effort against control. Here is which one fits which team.
meta-capiserver-side-tagginginfrastructureRead the post
- 5 min read
Where to host server-side GTM: Cloud Run, Stape, and the trade-offs
Decided you need server-side GTM? The next question is where the container runs. Self-hosted on Google Cloud, or a managed host like Stape — each has real cost and effort trade-offs.
server-side-tagginggtminfrastructureRead the post
- 5 min read
TikTok Events API: server-side setup that actually improves match quality
The TikTok Pixel alone loses a growing share of events to ad blockers and in-app browsers. The Events API sends conversions server-side — but match quality lives or dies on identifiers and event dedup. Here is the setup that works.
tiktokevents-apiserver-side-taggingRead the post
- 6 min read
When to move to server-side GTM (and when it's a waste of money)
Server-side GTM is powerful and oversold. It genuinely helps with data control, page speed, and ad-blocker resilience — but for a lot of stores it's cost and complexity for a marginal gain. Here's how to tell which camp you're in.
server-side-tagginggtmarchitectureRead the post
- 6 min read
Server-side conversion tracking in 2026: Measurement Protocol vs Data Manager API vs CAPI
"Server-side tracking" now covers three different things, and teams routinely pick the wrong one. A plain-English map of GA4 Measurement Protocol, Google's Data Manager API, and platform CAPIs — and when each is right.
server-side-taggingdata-manager-apimeasurement-protocolRead the post