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Field notes on conversion tracking

What breaks, why it breaks, and how to fix it. GA4, Google Tag Manager, consent, server-side tagging and ad pixels, written from what we see in the public audit corpus.

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All ga4 · 31 gtm · 17 ecommerce · 9 attribution · 8 debugging · 8 google-ads · 8 consent-mode-v2 · 7 privacy · 7 reporting · 6 tracking-quality · 6

1 post tagged qa. Show all

Aug 27, 2026 5 min read
The pre-launch tracking QA checklist (before you ship the new site)
A site redesign is the number-one cause of broken tracking. This is the checklist to run before launch so you do not discover in three weeks that conversions stopped on day one.
tracking-qualityqalaunch
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Field notes on conversion tracking

The pre-launch tracking QA checklist (before you ship the new site)