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Field notes on conversion tracking

What breaks, why it breaks, and how to fix it. GA4, Google Tag Manager, consent, server-side tagging and ad pixels, written from what we see in the public audit corpus.

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1 post tagged performance. Show all

Oct 26, 2026 3 min read
Dead tags: finding and removing what your GTM container no longer needs
Containers only ever grow. Universal Analytics tags, pixels for tools you cancelled, triggers for pages that no longer exist. Here is how to find the dead weight, prove it is dead, and remove it without breaking anything.
gtmtracking-qualityperformance
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Field notes on conversion tracking

Dead tags: finding and removing what your GTM container no longer needs