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Field notes on conversion tracking
What breaks, why it breaks, and how to fix it. GA4, Google Tag Manager, consent, server-side tagging and ad pixels, written from what we see in the public audit corpus.
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Allga4 · 31gtm · 17ecommerce · 9attribution · 8debugging · 8google-ads · 8consent-mode-v2 · 7privacy · 7reporting · 6tracking-quality · 62 posts tagged monitoring. Show all
- 5 min read
Your conversions just dropped 40%: a 15-minute debugging runbook
Conversions cratered overnight and nobody deployed "anything." Before you blame the ad platform, run this ordered runbook — it finds the tracking cause in about 15 minutes, most of the time.
debuggingmonitoringgtmRead the post
- 5 min read
Why most GTM containers are quietly broken (and the 4-step fix)
The median audited site scores 49 out of 100, and 95% fail Consent Mode v2. Here is what actually breaks in a GTM container, why nobody notices, and the four checks that catch it.
gtmtracking-qualitymonitoringRead the post