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Field notes on conversion tracking
What breaks, why it breaks, and how to fix it. GA4, Google Tag Manager, consent, server-side tagging and ad pixels, written from what we see in the public audit corpus.
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Allga4 · 31gtm · 17ecommerce · 9attribution · 8debugging · 8google-ads · 8consent-mode-v2 · 7privacy · 7reporting · 6tracking-quality · 62 posts tagged meta-pixel. Show all
- 5 min read
Debugging the Meta Pixel: from Pixel Helper to Events Manager
When Meta reports fewer conversions than you expect, the cause is almost always the pixel — not the algorithm. Here is the debugging path from browser to Events Manager.
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- 6 min read
Meta Pixel vs Conversions API: what each does and why you need both
"Do I need the Meta Pixel or the Conversions API?" The honest 2026 answer is both — the Pixel for browser context, CAPI to survive ad blockers and iOS. Here is exactly what each does and the event_id trap that breaks setups.
meta-pixelmeta-capiattributionRead the post