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Field notes on conversion tracking
What breaks, why it breaks, and how to fix it. GA4, Google Tag Manager, consent, server-side tagging and ad pixels, written from what we see in the public audit corpus.
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Allga4 · 31gtm · 17ecommerce · 9attribution · 8debugging · 8google-ads · 8consent-mode-v2 · 7privacy · 7reporting · 6tracking-quality · 63 posts tagged meta-capi. Show all
- 5 min read
Meta CAPI: Conversions API Gateway vs self-hosted vs GTM server
There are three common ways to run the Meta Conversions API, and they trade setup effort against control. Here is which one fits which team.
meta-capiserver-side-tagginginfrastructureRead the post
- 6 min read
Server-side conversion tracking in 2026: Measurement Protocol vs Data Manager API vs CAPI
"Server-side tracking" now covers three different things, and teams routinely pick the wrong one. A plain-English map of GA4 Measurement Protocol, Google's Data Manager API, and platform CAPIs — and when each is right.
server-side-taggingdata-manager-apimeasurement-protocolRead the post
- 6 min read
Meta Pixel vs Conversions API: what each does and why you need both
"Do I need the Meta Pixel or the Conversions API?" The honest 2026 answer is both — the Pixel for browser context, CAPI to survive ad blockers and iOS. Here is exactly what each does and the event_id trap that breaks setups.
meta-pixelmeta-capiattributionRead the post