Field notes on conversion tracking
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Allga4 · 31gtm · 17ecommerce · 9attribution · 8debugging · 8google-ads · 8consent-mode-v2 · 7privacy · 7reporting · 6tracking-quality · 64 posts tagged lead-gen. Show all
- 5 min read
Phone call conversion tracking: closing the offline-call gap
For service businesses, the conversion is a phone call — invisible to standard web tracking. Call tracking connects the call back to the click, campaign, and keyword that drove it.
call-trackinggoogle-adslead-genRead the post
- 5 min read
Setting up GA4 for a lead-gen site (it is not ecommerce)
Most GA4 guides assume you sell products. If you generate leads, the ecommerce events are the wrong model. Here is the event map that actually fits a lead-gen funnel.
ga4lead-gengetting-startedRead the post
- 5 min read
Offline conversion imports: closing the loop from CRM to Google Ads
For considered purchases, the sale happens days after the click, in your CRM — not on the site. Offline conversion imports feed that back to Google Ads so it can optimize toward real revenue.
google-adsoffline-conversionslead-genRead the post
- 5 min read
Tracking form submissions in GA4 (the reliable way)
Form tracking breaks constantly because most setups listen for a button click instead of a real submission. Here is how to fire a clean generate_lead event that actually maps to submitted forms.
ga4formslead-genRead the post