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Field notes on conversion tracking
What breaks, why it breaks, and how to fix it. GA4, Google Tag Manager, consent, server-side tagging and ad pixels, written from what we see in the public audit corpus.
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Allga4 · 31gtm · 17ecommerce · 9attribution · 8debugging · 8google-ads · 8consent-mode-v2 · 7privacy · 7reporting · 6tracking-quality · 62 posts tagged infrastructure. Show all
- 5 min read
Meta CAPI: Conversions API Gateway vs self-hosted vs GTM server
There are three common ways to run the Meta Conversions API, and they trade setup effort against control. Here is which one fits which team.
meta-capiserver-side-tagginginfrastructureRead the post
- 5 min read
Where to host server-side GTM: Cloud Run, Stape, and the trade-offs
Decided you need server-side GTM? The next question is where the container runs. Self-hosted on Google Cloud, or a managed host like Stape — each has real cost and effort trade-offs.
server-side-tagginggtminfrastructureRead the post