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Field notes on conversion tracking

What breaks, why it breaks, and how to fix it. GA4, Google Tag Manager, consent, server-side tagging and ad pixels, written from what we see in the public audit corpus.

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All ga4 · 31 gtm · 17 ecommerce · 9 attribution · 8 debugging · 8 google-ads · 8 consent-mode-v2 · 7 privacy · 7 reporting · 6 tracking-quality · 6

1 post tagged google-signals. Show all

Jul 13, 2026 5 min read
Google Signals sunset: what changed on June 15, 2026 (and what to do)
On June 15, 2026 Google Signals stopped acting as the ad-data co-controller in GA4. If you built remarketing audiences or cross-device reporting on it, the ground moved — and Google sent no dashboard alert when it did.
google-signalsconsent-mode-v2ga4
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Field notes on conversion tracking

Google Signals sunset: what changed on June 15, 2026 (and what to do)