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Field notes on conversion tracking
What breaks, why it breaks, and how to fix it. GA4, Google Tag Manager, consent, server-side tagging and ad pixels, written from what we see in the public audit corpus.
Topics
Allga4 · 31gtm · 17ecommerce · 9attribution · 8debugging · 8google-ads · 8consent-mode-v2 · 7privacy · 7reporting · 6tracking-quality · 63 posts tagged getting-started. Show all
- 5 min read
Setting up GA4 for a lead-gen site (it is not ecommerce)
Most GA4 guides assume you sell products. If you generate leads, the ecommerce events are the wrong model. Here is the event map that actually fits a lead-gen funnel.
ga4lead-gengetting-startedRead the post
- 5 min read
Conversion tracking on Squarespace: what you can and can't do
Squarespace makes basic analytics easy and real conversion tracking harder than it should be. Here's what the built-in tools cover, where the code-injection ceiling is, and how to get GA4 + ad pixels working within the platform's limits.
squarespacega4getting-startedRead the post
- 5 min read
What is Google Tag Manager, really? A plain-English intro
If you've been told you "need Google Tag Manager" but nobody explained what it actually is, here is the honest version — no jargon, no 40-minute video. Tags, triggers, variables, and the dataLayer in one read.
gtmbasicsgetting-startedRead the post