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Field notes on conversion tracking

What breaks, why it breaks, and how to fix it. GA4, Google Tag Manager, consent, server-side tagging and ad pixels, written from what we see in the public audit corpus.

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All ga4 · 31 gtm · 17 ecommerce · 9 attribution · 8 debugging · 8 google-ads · 8 consent-mode-v2 · 7 privacy · 7 reporting · 6 tracking-quality · 6

1 post tagged forms. Show all

Aug 20, 2026 5 min read
Tracking form submissions in GA4 (the reliable way)
Form tracking breaks constantly because most setups listen for a button click instead of a real submission. Here is how to fire a clean generate_lead event that actually maps to submitted forms.
ga4formslead-gen
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Field notes on conversion tracking

Tracking form submissions in GA4 (the reliable way)