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Field notes on conversion tracking

What breaks, why it breaks, and how to fix it. GA4, Google Tag Manager, consent, server-side tagging and ad pixels, written from what we see in the public audit corpus.

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1 post tagged explorations. Show all

Aug 26, 2026 5 min read
GA4 explorations crash course: funnels, paths, and cohorts
The standard GA4 reports barely scratch what the data can answer. Explorations are where the real analysis lives — funnels, path analysis, segment overlap, and cohorts.
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Field notes on conversion tracking

GA4 explorations crash course: funnels, paths, and cohorts