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Field notes on conversion tracking

What breaks, why it breaks, and how to fix it. GA4, Google Tag Manager, consent, server-side tagging and ad pixels, written from what we see in the public audit corpus.

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1 post tagged events-api. Show all

Aug 15, 2026 5 min read
TikTok Events API: server-side setup that actually improves match quality
The TikTok Pixel alone loses a growing share of events to ad blockers and in-app browsers. The Events API sends conversions server-side — but match quality lives or dies on identifiers and event dedup. Here is the setup that works.
tiktokevents-apiserver-side-tagging
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Field notes on conversion tracking

TikTok Events API: server-side setup that actually improves match quality