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Field notes on conversion tracking

What breaks, why it breaks, and how to fix it. GA4, Google Tag Manager, consent, server-side tagging and ad pixels, written from what we see in the public audit corpus.

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1 post tagged events. Show all

Apr 29, 2026 6 min read
The GA4 events model, explained for people who aren't analysts
GA4 confuses everyone coming from Universal Analytics because it threw out the old model entirely. Events, parameters, custom dimensions, and key events — the whole thing in one read.
ga4basicsevents
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Field notes on conversion tracking

The GA4 events model, explained for people who aren't analysts