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Field notes on conversion tracking

What breaks, why it breaks, and how to fix it. GA4, Google Tag Manager, consent, server-side tagging and ad pixels, written from what we see in the public audit corpus.

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All ga4 · 31 gtm · 17 ecommerce · 9 attribution · 8 debugging · 8 google-ads · 8 consent-mode-v2 · 7 privacy · 7 reporting · 6 tracking-quality · 6

1 post tagged data-warehouse. Show all

Aug 17, 2026 5 min read
Streaming GA4 into BigQuery: when raw event data is actually worth it
GA4's free BigQuery export is one of its best features and most over-hyped. Raw event-level data unlocks analysis the UI can't touch — and a maintenance surface most teams underestimate. Here's when it's worth it.
ga4bigquerydata-warehouse
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Field notes on conversion tracking

Streaming GA4 into BigQuery: when raw event data is actually worth it