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Field notes on conversion tracking
What breaks, why it breaks, and how to fix it. GA4, Google Tag Manager, consent, server-side tagging and ad pixels, written from what we see in the public audit corpus.
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Allga4 · 31gtm · 17ecommerce · 9attribution · 8debugging · 8google-ads · 8consent-mode-v2 · 7privacy · 7reporting · 6tracking-quality · 62 posts tagged data-quality. Show all
- 5 min read
Duplicate transactions in GA4: why your revenue is double-counted
If GA4 revenue reads higher than your store, duplicate purchase events are the usual culprit — a refreshed thank-you page, two tags, or a retry. Here is how to find and stop them.
ga4ecommercedata-qualityRead the post
- 5 min read
Filtering bot and spam traffic out of GA4
Suspicious spikes from odd referrers? A conversion rate that looks worse than reality? Bot and spam traffic may be polluting your GA4. It filters some automatically — but not all, and the rest is on you.
ga4data-qualitybotsRead the post