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Field notes on conversion tracking
What breaks, why it breaks, and how to fix it. GA4, Google Tag Manager, consent, server-side tagging and ad pixels, written from what we see in the public audit corpus.
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Allga4 · 31gtm · 17ecommerce · 9attribution · 8debugging · 8google-ads · 8consent-mode-v2 · 7privacy · 7reporting · 6tracking-quality · 62 posts tagged cross-domain. Show all
- 5 min read
Subdomains vs cross-domain: which tracking problem do you actually have?
blog.site.com and shop.site.com is a different tracking problem than site.com and checkout.otherbrand.com. Confusing the two leads to the wrong fix and split sessions.
ga4cross-domainattributionRead the post
- 5 min read
Cross-domain tracking in GA4: stop your sessions splitting in two
If your funnel spans two domains — a marketing site and a separate checkout, or a third-party booking host — GA4 will, by default, count one user as two: session split, source lost, conversions misattributed. Here's the fix.
ga4cross-domainattributionRead the post