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Field notes on conversion tracking

What breaks, why it breaks, and how to fix it. GA4, Google Tag Manager, consent, server-side tagging and ad pixels, written from what we see in the public audit corpus.

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All ga4 · 31 gtm · 17 ecommerce · 9 attribution · 8 debugging · 8 google-ads · 8 consent-mode-v2 · 7 privacy · 7 reporting · 6 tracking-quality · 6

1 post tagged configuration. Show all

Aug 22, 2026 5 min read
GA4 data retention: the setting that is quietly deleting your data
GA4 defaults to a short retention window for the granular data behind explorations. If you have never changed it, you may be losing year-over-year analysis you assume is there.
ga4data-retentionconfiguration
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Field notes on conversion tracking

GA4 data retention: the setting that is quietly deleting your data